Lative, the platform specializing in AI-driven sales planning, officially announced securing $7.5 million in new funding this week. This capital will fuel aggressive expansion of its product development efforts and go-to-market strategy.
The financing round saw co-leadership from Act Venture Capital and Senovo VC, demonstrating strong investor confidence in the solution. Additional backing arrived from notable participants including Elkstone, Enterprise Ireland, WestWave Capital, Handshake Ventures, and Shuttle.
Lative directly addresses the outdated practice of managing sales planning using fragmented spreadsheets and manual models. The platform unifies top-down targets with bottom-up capacity assessments within a single cloud environment.
Customers like Seismic, Intercom, and Avalara are already leveraging Lative to gain precision in forecasting and resource allocation. This shift allows teams to move away from guesswork toward data-informed decisions regarding hiring and investment.
The system boasts a rapid deployment, offering customers substantial value in as little as 30 minutes after activation. Furthermore, this efficiency translates into tangible results, with some users reporting up to a 24% boost in sales productivity.
Co-founders Werner Schmidt and Laura Tortosa Sancho launched Lative in 2022 after observing chronic inefficiencies in senior operations roles. They recognized the critical need for real-time sales intelligence to support crucial revenue-generating functions.
The market validation is clear: the sales performance management sector is expanding rapidly, projected to surpass $7 billion by 2030. Lative’s own 10x growth over the last 15 months confirms the urgent industry demand for automation in this space.
This investment solidifies Lative’s position as a category definer, offering a necessary upgrade as organizations grapple with the complexity of modern AI consumption models and revenue operations. The company is poised to capture significant market share previously dominated by manual processes.
