Deeto, an AI-native platform, enables companies to transform authentic customer voices into a dynamic engine for growth. The company announced a $12.5 million Series A funding round, bringing its total funding to $17 million to date.
The round was led by Jump Capital, a Chicago-based venture firm known for investing in data infrastructure and enterprise software companies such as M1 Finance, LogicGate, and Sourcegraph. Participating investors included UpWest, TAL Ventures, Mertor, and TAU Ventures.
Founded in 2021 by Eran Baron, Yuval Neeman, and Barak Hirsch, Deeto has developed a solution that responds to one of the most significant shifts in modern B2B sales: buyers now conduct most of their research independently and increasingly delay direct engagement with vendors until the final stages of purchasing. According to Gartner research, B2B buyers typically spend only 17% of their total buying journey interacting directly with potential suppliers. This dynamic makes early influence and trust-building more challenging for sales and marketing teams.
Deeto's platform aims to solve this by converting customer insights into a personalized, continuous growth engine. It delivers credible proof points and peer validation throughout the buyer journey. The system uses AI to automate the entire process of gathering, organizing, and distributing customer stories, testimonials, and success narratives with minimal input from internal teams.
At its core, Deeto’s technology combines natural language processing and machine learning to identify themes and extract persuasive anecdotes from customer interviews and feedback sessions. The platform then dynamically matches this content to target buyer personas by industry, job role, company size, and pain points. These tailored proof points are embedded across websites, sales presentations, email campaigns, CRM systems, and sales enablement tools such as Salesforce and Outreach.io.
Leading companies, including Atlassian, Dropbox, Klaviyo, Bloomreach, and 6Sense, reportedly use Deeto to scale the collection and delivery of personalized customer advocacy content. For example, Bloomreach uses Deeto to automatically surface case studies and quotes that align with specific industries and product lines during the sales process.
"Sales conversations now happen too late to shape perception — the real influence begins during a buyer’s independent research,” commented Eran Baron, Co-Founder and CEO of Deeto. “We believe the next wave of growth will be driven by authentic, customer-led storytelling that earns trust before a single conversation takes place.”
The company previously secured a $4.5 million Seed round led by UpWest, a Silicon Valley-based venture capital firm with a focus on early-stage Israeli founders building in the U.S. market. Other early backers include TAU Ventures, the investment arm of Tel Aviv University.
Headquartered in New York City, Deeto has teams in Israel and the U.S. and serves fast-growing companies across North America and Europe. With the new Series A funding, Deeto plans to accelerate product development, expand its AI capabilities, grow its go-to-market organization, and broaden integrations with popular CRM and marketing automation platforms.
