CRED, an artificial intelligence-powered predictive intelligence platform, announced its launch and a $15 million seed funding round.
The company's platform integrates internal business systems, such as customer relationship management, marketing automation, and email platforms, with real-time external market data. This integration aims to deliver contextualized insights, ranked recommendations, and actionable intelligence tailored to specific use cases for enterprise teams, enabling proactive decision-making.
The capital raised will be allocated to accelerate product and AI-model development, scale go-to-market operations, and expand the company's team and infrastructure.
Founded in 2023, CRED's stated goal is to unify internal business data with real-time market signals and predictive AI models to enhance operational efficiency and strategic targeting.
The platform's core functionality includes auditing and enriching enterprise data in real time. It identifies missing or outdated fields within internal records and enhances them by drawing from a proprietary database that includes information on 200 million companies and 900 million employees. Additionally, CRED incorporates data from over 10,000 external sources, such as fundraising events, hiring trends, and digital ad spend, to fill data gaps and provide broader context to internal datasets. Key features encompass predictive and bespoke scoring models that assess prospects based on criteria like fit, churn risk, upsell likelihood, and intent signals.
The platform also utilizes synthetic data modeling to identify lookalike accounts based on historical successful engagements, aiming to help businesses proactively target high-potential opportunities. CRED is designed to surface goal-aligned insights and send real-time alerts to go-to-market teams when significant signals, such as increased hiring activity or competitor moves, are detected. This allows teams to respond promptly and strategically to unfolding market events, rather than relying solely on retrospective analysis.
CRED reports that its predictive intelligence engine has generated over $100 million in revenue for users and more than $20 million in cost savings over the past year, prior to its formal launch. These figures are attributed to the platform's ability to provide timely and relevant insights.
"We’re in the age of AI where contextual data can now lead to profound business outcomes," commented Jon Carr-Harris, Founder and Chief Executive at CRED.
Competitors in the predictive intelligence and sales enablement space include companies like ZoomInfo, which provides extensive B2B data and intelligence for sales and marketing teams. Gong and Clari also operate in related areas, focusing on revenue intelligence and sales forecasting by analyzing customer interactions and pipeline data. These platforms aim to provide businesses with insights to improve sales performance and market targeting.
The round was led by defy.vc. Participating investors included HOF Capital Management, Alumni Ventures Group, LDV Partners, Streamlined Ventures, SilverCircle Ventures, Octopus Ventures Ltd., BAM Ventures, and Gaingels.
