Zeev Ventures Leads $15M Series A in Solopreneur Fintech Startup, Lettuce Financial

Solopreneur financial automation startup, Lettuce Financial, raised $15 million in a Series A funding round led by Zeev Ventures. The announcement follows a series of milestones, including Lettuce’s initial launch and $6 million Seed funding in March, and the recent release of LettuceHead AI in June—a groundbreaking, free AI chatbot tailored to address the tax and accounting questions of solopreneurs.

The freelance economy is on the rise, with Statista predicting that 50% of the workforce will be freelancing by 2027. Since 2020, there has been a 91% increase in professionals choosing full-time independent work, according to MBO, with a 53% rise in solopreneurs earning over $100,000 annually during the same period. Despite their growing numbers and economic contribution, solopreneurs have traditionally been underserved, particularly in managing their finances and taxes. Lettuce, founded and funded by solopreneurs, is dedicated to empowering this community by providing tools to optimize their business taxes.

“Solopreneur-led businesses represent more than $200 billion in unmanaged, unpredictable, and unoptimized taxes," said Ran Harpaz, founder and CEO of Lettuce Financial. "Despite their crucial role in the economy, solopreneurs often lack the guidance needed to effectively manage their accounting and taxes. Our mission at Lettuce is to democratize tax and accounting services for solopreneurs, aiming to redirect at least $50 billion back into business growth by helping them navigate the tax system and implement strategies tailored to their needs.”

In tandem with the growing solopreneur community, Lettuce has forged strategic partnerships with industry leaders like Upwork, the world’s largest work marketplace, and NEXT Insurance, a leading digital insurer offering customized policies and embedded insurance solutions for small businesses. Additional partnerships include collaborations with A.Team, The Female Quotient, Fractionals United, Entreprenista, and Freelancing Females, all focused on enhancing the resources available to solopreneurs.

“Lettuce is addressing a critical challenge for solopreneurs, and their success so far reflects a deep understanding of the opportunities and hurdles this group faces,” said Oren Zeev, Founding Partner of Zeev Ventures.

The new investment will drive the company’s expansion, fuel ongoing innovation, and enhance product development efforts.