Yaga raises €4M to advance its sustainable fashion marketplace

Yaga has raised €4 million for its sustainable fashion marketplace. The company provides a platform for users to buy and sell second-hand clothing. Specialist VC led the pre-Series A investment round, with participation from H&M Group. Yaga's platform simplifies the process of reselling clothes online. It offers secure features like escrow-based payments and localized logistics. This system protects both buyers and sellers during transactions, creating a user-friendly experience. The platform is a market leader in South Africa, attracting over 12 million visits each month. Items on Yaga are typically priced 50 to 80 percent below new retail costs. This makes fashion more affordable and supports sustainable consumption. Yaga will use the new funds to expand into the Middle East and North Africa. The company also plans to grow its team and further develop its existing markets. This investment supports its goal of creating economic opportunities for sellers.