Spiich Labs raises €600k to advance AI sales assistant

Spiich Labs, a Swedish startup, raised €600,000 in pre-seed funding. This capital will advance its AI assistant for sales productivity. The company's AI automates critical administrative tasks. It handles CRM updates, meeting preparations, and follow-up communications. This technology saves sales representatives over eight hours of admin work weekly. The AI assistant integrates natively with HubSpot and Google Workspace. Users can update CRM records via text or voice commands. It synthesizes data from CRM and emails to generate daily meeting briefs. The system also drafts personalized follow-ups. Spiich Labs currently serves customers in five countries. Ampli Ventures led the investment round. Key individual investors include Lukas Saari, CEO of Tandem Health, and Creandum co-founder Stefan Lindeberg. CEO Johan Torssell founded Spiich Labs to solve widespread sales team inefficiencies.