AI video content generator Munch raised a $7.2 million seed funding round, led by A* Capital and supported by Liquid2, Cardumen Capital, and Remagine Ventures. Munch aims to revolutionize content creation by transforming long-form content into short-form videos, thereby increasing ROI.
The process of creating content is often "labor-intensive, costly, and creatively draining," making it challenging to engage effectively in popular conversations. Munch's AI streamlines the creation of engaging short clips from longer videos, catering to the growing demand for short-form content. This approach is backed by findings that "90% of marketers using short-form content intend to increase or maintain their investment" due to its high ROI.
Munch’s platform provides features like automatic editing, precise subtitle generation, AI-generated social media posts, and supports over 20 languages. The content is optimized for various social media platforms, maintaining the focus on the action regardless of where it's shared.
"Businesses and brands who successfully employ social media content strategies are seeing higher returns on their investments and improving their bottom lines," said Oren Kandel, CEO and Co-founder of Munch. "With Munch, any business, small or large, with quality content can now reach more potential customers – a revolutionary approach when it comes to social media usage for marketing teams around the world. We are grateful for our investors' trust and are eager to use the recent funds to expand our team and market presence, further entrenching Munch's position as a leading AI platform for social media."
Munch's technology aligns video content with current social media trends and marketing insights, enhancing its impact. It transforms single-purpose videos into a series of engaging clips with viral potential, reducing the time and effort spent on editing and enabling brands to focus on creativity and strategy.
"A* Capital is committed to helping entrepreneurs build impactful companies and Munch is a prime example of what we look for," said Gautam Gupta, General Partner at A* Capital. "The rise of social media has turned the marketing landscape on its head and has created a need for cost-effective, time-saving solutions. Munch's cutting-edge platform brings an innovative approach to content creation, and we see the potential for the company to help businesses globally go viral with the click of a button. We look forward to seeing Munch build on its achievements to date and can't wait to see what's next."
Munch has already achieved notable success, reaching over $2 million ARR within eight months and acquiring thousands of paying subscribers worldwide. The company has also secured contracts with several renowned media giants.
The new funding is geared towards driving company growth, expanding into new global markets, and enhancing their offerings for enterprises.
