The Brave Rewards Partner Program, launched in March 2025, is significantly expanding the utility of its Basic Attention Token (BAT). This initiative connects brands with Brave's 117 million-plus monthly users through privacy-preserving advertising, while offering users perks and discounts.
New partners are integrating BAT across diverse sectors. Anichess, a strategy game from Animoca Brands and Chess.com, will feature Brave-sponsored seasons with exclusive cosmetic skins and a custom Brave spell. CryptoEQ, a crypto research platform, is offering Brave Rewards users a 15% discount on premium memberships and reserving token-gated newsletter subscriptions for BAT holders. Ethereum Name Service (ENS) now allows users to discover and register .eth identities directly through the Brave Rewards Offer Wall. PizzaDAO's Global Pizza Party saw Brave and BAT branding across 109 events globally. SP3ND, a stablecoin shopping platform, is adding BAT as a payment option for major retailers like Amazon and eBay. Streamiverse, a creator platform, enables direct BAT tipping to livestreamers via Brave Wallet integration.
