Bluefish AI, an AI marketing platform, secured $20 million in Series A funding. NEA led the round. This investment brings Bluefish's total capital raised to $24 million.
The company aims to redefine brand intelligence. Consumers increasingly use large language models and AI chatbots for product discovery. Bluefish's platform analyzes millions of prompt responses. This helps brands understand how AI providers respond to consumer questions. Marketers can monitor AI positioning and optimize content strategies. For instance, platforms like OpenAI's ChatGPT and Google's Gemini are changing consumer behavior.
Advancing Enterprise AI Marketing
Bluefish provides transparency into prompts, responses, and cited sources. This allows clients to build custom methodologies. They can tailor solutions to specific marketing needs and audience segments. The platform helps enterprises ensure LLMs learn from their data. This enables better brand representation in emerging marketing surfaces. Many online shoppers now regularly use AI assistants. For example, Perplexity AI offers AI-powered search.
Bluefish empowers enterprise marketing teams to regain control over brand perception in the AI era.
