Marshmallow vs Perk
Marshmallow vs Perk, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Marshmallow is on 66/100 and Perk on 36/100.
Where each one leads
Marshmallow
- our overall score: 66/100 against 36/100
Perk
- agent readiness: 46/100 against 40/100
- domain rating: 78/100 against 54/100
- funding raised: $300M against $195M
At a glance
| Measure | Marshmallow | Perk |
|---|---|---|
| What it is | A UK-based fintech company providing insurance and financial services to newcomers and underserved communities. | AI-native travel and spend management platform |
| Category | InsurTech, Fintech, Insurance Broker, Embedded Finance | Artificial Intelligence, Fintech, Travel Tech, Enterprise Software |
| Sells toBusiness model | B2C | B2B |
| Offering | Software | platform | services | Platform |
| Founded | 2017 | 2021 |
| Headquarters | London, United Kingdom | Boston, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Marshmallow | Perk |
|---|---|---|
| Employees | 669 | Not published |
| Total funding | $195M | $300M |
| Latest round | Series C | Credit Facility |
| Valuation | $2.0B | Not published |
| LinkedIn followers | 35,308 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Marshmallow | Perk |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 36/100 |
| Traction | 60/100 | 40/100 |
| Team | 70/100 | Not published |
| Search visibility | 33/100 | 18/100 |
| Quality | 78/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 54/100 | 78/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Marshmallow | Perk |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
| Frameworks | Next.js | Not detected |
| Analytics | Google Analytics 4 | Google Tag Manager, Segment |
| Support stack | Not detected | Zendesk |
Marshmallow vs Perk: common questions
Which is better, Marshmallow or Perk?
On our 0-100 score Marshmallow rates higher (66/100 against 36/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Marshmallow and Perk compare on the numbers?
Marshmallow leads on our overall score (66/100 against 36/100). Perk leads on agent readiness (46/100 against 40/100), domain rating (78/100 against 54/100), funding raised ($300M against $195M).
Read the full Marshmallow review and pricing or the Perk review and pricing. You can also browse other Marshmallow alternatives we track.