Marshmallow vs Novidea
Marshmallow vs Novidea, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Marshmallow is on 66/100 and Novidea on 51/100.
Where each one leads
Marshmallow
- our overall score: 66/100 against 51/100
- agent readiness: 40/100 against 30/100
- domain rating: 54/100 against 45/100
- headcount: 669 against 229
- funding raised: $195M against $25.0M
- LinkedIn following: 35,308 against 11,960
Novidea
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Marshmallow | Novidea |
|---|---|---|
| What it is | A UK-based fintech company providing insurance and financial services to newcomers and underserved communities. | Cloud-based insurance platform for brokers, agents, and carriers. |
| Category | InsurTech, Fintech, Insurance Broker, Embedded Finance | InsurTech, Vertical SaaS, Insurance Broker Software, Insurance Carrier Software |
| Sells toBusiness model | B2C | B2B |
| Offering | Software | platform | services | Platform |
| Founded | 2017 | 2010 |
| Headquarters | London, United Kingdom | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Marshmallow | Novidea |
|---|---|---|
| Employees | 669 | 229 |
| Headcount growthLast 12 months | Not published | -27.0% |
| Total funding | $195M | $25.0M |
| Latest round | Series C | Series A |
| Valuation | $2.0B | Not published |
| LinkedIn followers | 35,308 | 11,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Marshmallow | Novidea |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 51/100 |
| Traction | 60/100 | 57/100 |
| Team | 70/100 | 30/100 |
| Community | Not published | 13/100 |
| Search visibility | 33/100 | 28/100 |
| Quality | 78/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | F (30/100) |
| Domain ratingLink authority, 0-100 | 54/100 | 45/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Marshmallow | Novidea |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Not detected |
| Frameworks | Next.js | Not detected |
| Analytics | Google Analytics 4 | Not detected |
What users say
| Measure | Marshmallow | Novidea |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 0 negative across 1 thread |
“Novidea recently hit the headlines following its latest Series C funding drive which saw a $50 million raise and solid investor support. A leading insurtech provider of a cloud-native, data-driven insurance management system, the company wa”r/insuretech
Marshmallow vs Novidea: common questions
Which is better, Marshmallow or Novidea?
On our 0-100 score Marshmallow rates higher (66/100 against 51/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Marshmallow and Novidea compare on the numbers?
Marshmallow leads on our overall score (66/100 against 51/100), agent readiness (40/100 against 30/100), domain rating (54/100 against 45/100), headcount (669 against 229), funding raised ($195M against $25.0M), LinkedIn following (35,308 against 11,960).
What do real users say about Marshmallow and Novidea?
Novidea: 1 positive and 0 negative mentions across 1 Reddit threads we track, mostly in r/insuretech.
Read the full Marshmallow review and pricing or the Novidea review and pricing. You can also browse other Marshmallow alternatives we track.