Keyrock vs Payflows
Keyrock vs Payflows, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Keyrock is on 67/100 and Payflows on 58/100.
Where each one leads
Keyrock
- our overall score: 67/100 against 58/100
- domain rating: 63/100 against 33/100
- headcount: 223 against 40
- funding raised: $176M against $32.1M
Payflows
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Keyrock | Payflows |
|---|---|---|
| What it is | A digital asset services firm providing market making, asset management, and options trading. | AI-powered finance operations platform that unifies procurement, treasury, AP/AR, and cashflow management for finance teams. |
| Category | Fintech, Cryptocurrency, Digital Assets, Financial Services | Fintech, Finance Operations, Payments, Digital Payments |
| Sells toBusiness model | B2B | B2B SaaS |
| Offering | Services | Platform |
| Founded | 2017 | 2022 |
| Headquarters | Brussels, Belgium | Paris, France |
| Status | Active | Active |
Size, funding and growth
| Measure | Keyrock | Payflows |
|---|---|---|
| Employees | 223 | 40 |
| Total funding | $176M | $32.1M |
| Latest round | Series C | Series A |
| Valuation | $1.1B | Not published |
| LinkedIn followers | 38,992 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Keyrock | Payflows |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 67/100 | 58/100 |
| Traction | 60/100 | 54/100 |
| Team | 70/100 | 60/100 |
| Community | 15/100 | 8/100 |
| Search visibility | 43/100 | 23/100 |
| Quality | 78/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (35/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 63/100 | 33/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Keyrock | Payflows |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Webflow |
| Analytics | Not detected | Google Analytics 4, Linkedin Insight |
| Support stack | Not detected | HubSpot |
Keyrock vs Payflows: common questions
Which is better, Keyrock or Payflows?
On our 0-100 score Keyrock rates higher (67/100 against 58/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Keyrock and Payflows compare on the numbers?
Keyrock leads on our overall score (67/100 against 58/100), domain rating (63/100 against 33/100), headcount (223 against 40), funding raised ($176M against $32.1M).
Read the full Keyrock review and pricing or the Payflows review and pricing. You can also browse other Keyrock alternatives we track.