GoCardless vs SumUp
GoCardless vs SumUp, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: GoCardless is on 64/100 and SumUp on 75/100.
Where each one leads
GoCardless
- agent readiness: 51/100 against 32/100
SumUp
- our overall score: 75/100 against 64/100
- headcount: 3,953 against 837
At a glance
| Measure | GoCardless | SumUp |
|---|---|---|
| What it is | A payment platform for businesses to collect one-off and recurring payments via direct debit. | Point-of-sale and payments platform for small merchants across 36 markets. |
| Category | Fintech, Payments, SaaS | Fintech, Payments, SaaS, E-commerce |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2011 | 2012 |
| Headquarters | London, United Kingdom | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | GoCardless | SumUp |
|---|---|---|
| Employees | 837 | 3,953 |
| Total funding | $63.0M | $60.0M |
| Latest round | Acquisition | Debt Financing |
| Valuation | $1.1B | $8.5B |
| LinkedIn followers | 68,625 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | GoCardless | SumUp |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 64/100 | 75/100 |
| Traction | 59/100 | 59/100 |
| Team | 40/100 | 70/100 |
| Search visibility | 43/100 | 15/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (51/100) | F (32/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | GoCardless | SumUp |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Cloudflare | Cloudflare |
| Frameworks | Not detected | Next.js |
GoCardless vs SumUp: common questions
Which is better, GoCardless or SumUp?
On our 0-100 score SumUp rates higher (75/100 against 64/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do GoCardless and SumUp compare on the numbers?
GoCardless leads on agent readiness (51/100 against 32/100). SumUp leads on our overall score (75/100 against 64/100), headcount (3,953 against 837).
Read the full GoCardless review and pricing or the SumUp review and pricing. You can also browse other GoCardless alternatives we track.