GoCardless vs Plaid
GoCardless vs Plaid, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: GoCardless is on 64/100 and Plaid on 70/100.
Where each one leads
GoCardless
Leads on none of the measures we hold for both companies.
Plaid
- our overall score: 70/100 against 64/100
- headcount: 1,501 against 837
- funding raised: $734M against $63.0M
- LinkedIn following: 245,610 against 68,625
At a glance
| Measure | GoCardless | Plaid |
|---|---|---|
| What it is | A payment platform for businesses to collect one-off and recurring payments via direct debit. | Plaid provides a data transfer network powering fintech and digital finance products. |
| Category | Fintech, Payments, SaaS | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2011 | 2013 |
| Headquarters | London, United Kingdom | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | GoCardless | Plaid |
|---|---|---|
| Employees | 837 | 1,501 |
| Headcount growthLast 12 months | Not published | +87.5% |
| Total funding | $63.0M | $734M |
| Latest round | Acquisition | Not published |
| Valuation | $1.1B | $13B |
| LinkedIn followers | 68,625 | 245,610 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | GoCardless | Plaid |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 64/100 | 70/100 |
| Traction | 59/100 | 60/100 |
| Team | 40/100 | 30/100 |
| Search visibility | 43/100 | 54/100 |
| Quality | 78/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (51/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | GoCardless | Plaid |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| Frameworks | Not detected | Next.js, Bootstrap |
| Analytics | Not detected | Segment |
| Support stack | Not detected | Zendesk |
| Open source | No | Yes |
GoCardless vs Plaid: common questions
Which is better, GoCardless or Plaid?
On our 0-100 score Plaid rates higher (70/100 against 64/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do GoCardless and Plaid compare on the numbers?
Plaid leads on our overall score (70/100 against 64/100), headcount (1,501 against 837), funding raised ($734M against $63.0M), LinkedIn following (245,610 against 68,625).
Read the full GoCardless review and pricing or the Plaid review and pricing. You can also browse other GoCardless alternatives we track.