GoCardless vs Paddle
GoCardless vs Paddle, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: GoCardless is on 64/100 and Paddle on 67/100.
Where each one leads
GoCardless
- headcount: 837 against 401
Paddle
- funding raised: $318M against $63.0M
At a glance
| Measure | GoCardless | Paddle |
|---|---|---|
| What it is | A payment platform for businesses to collect one-off and recurring payments via direct debit. | Paddle is a comprehensive payments, tax, and subscription solution for SaaS companies. |
| Category | Fintech, Payments, SaaS | Fintech, Payments, SaaS, Merchant of Record |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2011 | 2012 |
| Headquarters | London, United Kingdom | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | GoCardless | Paddle |
|---|---|---|
| Employees | 837 | 401 |
| Total funding | $63.0M | $318M |
| Latest round | Acquisition | Conventional Debt |
| Valuation | $1.1B | $1.4B |
| LinkedIn followers | 68,625 | 63,217 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | GoCardless | Paddle |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 64/100 | 67/100 |
| Traction | 59/100 | 60/100 |
| Team | 40/100 | 70/100 |
| Search visibility | 43/100 | 35/100 |
| Quality | 78/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (51/100) | D (56/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | GoCardless | Paddle |
|---|---|---|
| Hosting | Not detected | Netlify |
| CDN | Cloudflare | Netlify |
| Frameworks | Not detected | Next.js |
| Open source | No | Yes |
GoCardless vs Paddle: common questions
Which is better, GoCardless or Paddle?
On our 0-100 score Paddle rates higher (67/100 against 64/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do GoCardless and Paddle compare on the numbers?
GoCardless leads on headcount (837 against 401). Paddle leads on funding raised ($318M against $63.0M).
Read the full GoCardless review and pricing or the Paddle review and pricing. You can also browse other GoCardless alternatives we track.