Ahrefs vs Moz Pro
Ahrefs vs Moz Pro, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Ahrefs is on 36/100 and Moz Pro on 53/100.
Where each one leads
Ahrefs
- LinkedIn following: 222,086 against 174,464
Moz Pro
- our overall score: 53/100 against 36/100
- headcount: 359 against 200
At a glance
| Measure | Ahrefs | Moz Pro |
|---|---|---|
| What it is | AI marketing platform for discoverability in search and AI. | Comprehensive SEO software suite for businesses to improve search visibility and drive traffic. |
| Category | SEO Tools, MarTech, AI Marketing, Content Marketing | SEO, Marketing Technology, Analytics Platform, Business Intelligence |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2010 | 2004 |
| Headquarters | Singapore, Singapore | Seattle, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Ahrefs | Moz Pro |
|---|---|---|
| Employees | 200 | 359 |
| Headcount growthLast 12 months | +22.7% | Not published |
| LinkedIn followers | 222,086 | 174,464 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Ahrefs | Moz Pro |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 36/100 | 53/100 |
| Traction | 20/100 | 20/100 |
| Team | 30/100 | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 76/100 | 22/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Ahrefs | Moz Pro |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Frameworks | Not detected | Bootstrap |
| Analytics | Google Analytics 4, Segment, Linkedin Insight, Facebook Pixel +1 more | Not detected |
Ahrefs vs Moz Pro: common questions
Which is better, Ahrefs or Moz Pro?
On our 0-100 score Moz Pro rates higher (53/100 against 36/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Ahrefs and Moz Pro compare on the numbers?
Ahrefs leads on LinkedIn following (222,086 against 174,464). Moz Pro leads on our overall score (53/100 against 36/100), headcount (359 against 200).
Read the full Ahrefs review and pricing or the Moz Pro review and pricing. You can also browse other Ahrefs alternatives we track.