ActiveCampaign vs Mactrack
ActiveCampaign vs Mactrack, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: ActiveCampaign is on 60/100 and Mactrack on 39/100.
Where each one leads
ActiveCampaign
- our overall score: 60/100 against 39/100
- agent readiness: 56/100 against 43/100
- funding raised: $50.0M against $1.5M
Mactrack
Leads on none of the measures we hold for both companies.
At a glance
| Measure | ActiveCampaign | Mactrack |
|---|---|---|
| What it is | Customer experience automation platform with email marketing, CRM, and marketing automation. | Mactrack provides AI-powered insights and automation for sales and marketing teams. |
| Category | Agentic AI, Marketing Automation, Customer Service, AI Agents | Agentic AI, AI Agent, AI Search Engine, AI Copilot |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 1999 | Not published |
| Headquarters | Chicago, United States | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | ActiveCampaign | Mactrack |
|---|---|---|
| Employees | 846 | Not published |
| Headcount growthLast 12 months | -4.0% | Not published |
| Total funding | $50.0M | $1.5M |
| Latest round | Series C | Seed |
| LinkedIn followers | 191,985 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ActiveCampaign | Mactrack |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 39/100 |
| Traction | 58/100 | 31/100 |
| Search visibility | 44/100 | 7/100 |
| Quality | 78/100 | 55/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (56/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 91/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | ActiveCampaign | Mactrack |
|---|---|---|
| CDN | Cloudflare | Not detected |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Not detected |
ActiveCampaign vs Mactrack: common questions
Which is better, ActiveCampaign or Mactrack?
On our 0-100 score ActiveCampaign rates higher (60/100 against 39/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do ActiveCampaign and Mactrack compare on the numbers?
ActiveCampaign leads on our overall score (60/100 against 39/100), agent readiness (56/100 against 43/100), funding raised ($50.0M against $1.5M).
Read the full ActiveCampaign review and pricing or the Mactrack review and pricing. You can also browse other ActiveCampaign alternatives we track.