Stravito, the enterprise insights platform democratizing access to market data for the world’s largest organizations, today announced the appointment of My Truong to the position of Vice President of Marketing. Truong will be responsible for spearheading marketing strategies that drive rapid and sustainable growth for the company.
“Truong is a seasoned marketing executive with over fifteen years of experience supporting and scaling successful SaaS companies,” said Thor Olof Philogène, CEO and Founder at Stravito. “He has demonstrated an ability to apply a range of skills to accelerate growth at every organization he’s been a part of, and he will be pivotal in continuing to drive our success.”
Truong has a proven track record of growing and scaling B2B and B2C companies in Silicon Valley and Europe, having been a member of teams that led to successful exits such as Endicia (Newell Rubbermaid), VerticalResponse (Deluxe), Demandforce (Intuit), Nexmo (Vonage), Adyen (ADYEN). Most recently prior to joining Stravito, Truong served as Chief Marketing Officer of SaaS company, Surfly.
“I’m thrilled to contribute to Stravito’s continued expansion across Europe and North America, to raise awareness and adoption of our innovative product offerings, and to truly transform how research can be gleaned to make strategic business decisions,” Truong says. “Throughout all my interactions with the Stravito team I’ve been amazed and inspired by the company’s continued growth during the current economic headwinds, its potential and its fantastic culture.”
Truong’s appointment comes on the heels of a major acceleration for Stravito within the U.S. market. As of September 2023, leading U.S. consumer goods brands within food, beverage, furniture and telecommunications now account for almost 40% of Stravito’s business. Additionally, Stravito’s recent technological innovations, such as the introduction of a customer-facing Generative AI feature, have also helped propel growth in the U.S. and beyond by providing businesses with new, intuitive ways to streamline insights.
Stravito is an award-winning Swedish SaaS Scale-up whose AI-powered enterprise insights platform allows the world’s largest companies to easily store, discover, and integrate market and consumer insights.
Using the Stravito platform, global organizations such as McDonald’s, Comcast, Burberry and Danone put more insights into the hands of employees worldwide, so they can maximize the value of their market research and insights and make more informed business decisions.
Backed by leading European investors, Stravito was founded in Sweden in 2017 by a team of entrepreneurs with decades of technology and research industry experience. Today, it is represented globally with bases in Stockholm, London, Amsterdam and the United States.