ZenCity is the developer of the ZenCity Platform, a suite of services and solutions designed to enable cities to manage multiple data flows, including municipal collected data, sensor data, and citizen data, and to provide strategic value to municipalities in order to power smart-city applications and decision-making processes. As a precursor to the ZenCity Platform, the company developed Alternative, an app for inner-city navigation that helps users make conscious choices between transportation methods based on protecting the environment, burning calories, arriving quickly, or saving money. The anonymous data collected can later be harvested by the city to provide insights for future transportation planning. ZenCitys goal is to empower cities to make the transition into the age of information, becoming more data-driven, efficient, and smarter.