# Zappi

**Source:** https://www.startuphub.ai/startups/zappi
**Profile type:** Startup

> AI-powered platform for market research and consumer insights.

## About

Zappi is a consumer insights platform that combines consumer data and AI to deliver connected insights for brands. It offers solutions for product innovation, advertising development, and brand health tracking, enabling businesses to create successful products, develop better ads, and build winning brands. Zappi serves brands looking to gain market share and lead their categories by keeping the consumer at the center of their decision-making.

## Key facts

- **Slug:** zappi
- **Website:** https://www.zappi.io/
- **Location:** London, United Kingdom
- **Founded:** 2012-01-01
- **Employees:** 316
- **Operating status:** Active
- **Total funding:** $31M
- **Sectors / tags:** Market Research, Consumer Insights, AI, SaaS, Analytics Platform, Enterprise Software, Customer Intelligence
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/zappi
  - Twitter: https://twitter.com/zappi_io
  - Facebook: https://www.facebook.com/zappi.io

## Frequently asked

### What does Zappi do?

Zappi is a consumer insights platform that combines consumer data and AI to deliver connected insights for brands. It offers solutions for product innovation, advertising development, and brand health tracking, enabling businesses to create successful products, develop better ads, and build winning brands. Zappi serves brands looking to gain market share and lead their categories by keeping the consumer at the center of their decision-making.

### What is Zappi's revenue?

StartupHub estimates Zappi's annual revenue at $75.1M (range $39.7M to $113.0M, 65% confidence), based on comparable companies in the sector.

### What is Zappi's valuation?

StartupHub estimates Zappi's effective valuation at $132.1M (range $77.5M to $186.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Zappi raised?

Zappi has raised a total of $31M in funding. The most recent round on record is Series B.

### Where is Zappi headquartered?

Zappi is headquartered in London, United Kingdom.

### When was Zappi founded?

Zappi was founded in 2012.

### What industry does Zappi operate in?

Zappi operates in Market Research, Consumer Insights, AI, SaaS, Analytics Platform, Enterprise Software.

### How many employees does Zappi have?

Zappi has approximately 316 people on record.

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