# Yello Mobile

**Source:** https://www.startuphub.ai/startups/yello-mobile
**Profile type:** Startup

> Mobile media company providing a mobile business platform for shopping, media content, marketing, advertising, travel, and O2O businesses.

## About

Founded in 2012, Yello Mobile was a South Korean startup incubator that consolidated software businesses. It grew by acquiring numerous startups across various verticals, aiming to create synergy within its ecosystem. However, the company faced significant challenges, including financial irregularities and accusations of embezzlement, leading to the resignation of its CEO and a decline in its operations.

## Key facts

- **Slug:** yello-mobile
- **Website:** https://www.yellomobile.com/
- **Location:** Seoul, South Korea
- **Founded:** 2012
- **Operating status:** Active
- **Total funding:** $263M

## Frequently asked

### What does Yello Mobile do?

Founded in 2012, Yello Mobile was a South Korean startup incubator that consolidated software businesses. It grew by acquiring numerous startups across various verticals, aiming to create synergy within its ecosystem. However, the company faced significant challenges, including financial irregularities and accusations of embezzlement, leading to the resignation of its CEO and a decline in its operations.

### What is Yello Mobile's valuation?

StartupHub estimates Yello Mobile's effective valuation at $909.6M (range $658.0M to $1.6B, 10% confidence), based on comparable companies in the sector.

### How much funding has Yello Mobile raised?

Yello Mobile has raised a total of $263M in funding. The most recent round on record is Funding Round.

### Where is Yello Mobile headquartered?

Yello Mobile is headquartered in Seoul, South Korea.

### When was Yello Mobile founded?

Yello Mobile was founded in 2012.

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