# XREAL

**Source:** https://www.startuphub.ai/startups/xreal
**Profile type:** Startup

> XREAL develops and sells augmented reality (AR) smart glasses for consumers, enhancing 2D content into immersive 3D experiences.

## About

XREAL is a leading developer of consumer AR glasses and accessories, founded in 2017. Their products, like the XREAL Air series, aim to transform 2D content into immersive 3D experiences, making AR accessible and stylish for everyday use. The company targets consumers looking for enhanced entertainment, productivity, and gaming experiences through wearable technology.

## Key facts

- **Slug:** xreal
- **Website:** https://www.xreal.com/
- **Location:** Sunnyvale, United States
- **Founded:** 2017-01-01
- **Operating status:** Active
- **Total funding:** $420M
- **Sectors / tags:** Augmented Reality, Wearable Technology, Consumer Electronics
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/xreal-official/
  - Twitter: https://x.com/xreal_official

## Frequently asked

### What does XREAL do?

XREAL is a leading developer of consumer AR glasses and accessories, founded in 2017. Their products, like the XREAL Air series, aim to transform 2D content into immersive 3D experiences, making AR accessible and stylish for everyday use. The company targets consumers looking for enhanced entertainment, productivity, and gaming experiences through wearable technology.

### What is XREAL's valuation?

StartupHub estimates XREAL's effective valuation at $939.3M (range $657.5M to $1.2B, 38% confidence), based on comparable companies in the sector.

### How much funding has XREAL raised?

XREAL has raised a total of $420M in funding. The most recent round on record is Series D.

### Where is XREAL headquartered?

XREAL is headquartered in Sunnyvale, United States.

### When was XREAL founded?

XREAL was founded in 2017.

### What industry does XREAL operate in?

XREAL operates in Augmented Reality, Wearable Technology, Consumer Electronics.

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