# Xiaohongshu

**Source:** https://www.startuphub.ai/startups/xiaohongshu
**Profile type:** Startup

> A social media and e-commerce platform focused on lifestyle content.

## About

Xiaohongshu, also known as "Little Red Book" or "Red", is a Chinese social media and e-commerce platform. It allows users to share product reviews, lifestyle tips, and travel experiences, often with a strong emphasis on visual content. The platform also integrates e-commerce functionalities, enabling users to purchase products directly through the app. It is particularly popular among younger generations and women in China.

## Key facts

- **Slug:** xiaohongshu
- **Website:** https://www.xiaohongshu.com/
- **Location:** Shanghai, China
- **Founded:** 2013-01-01 00:00:00
- **Operating status:** Active
- **Total funding:** $500M
- **Sectors / tags:** Social Media, E-commerce, Lifestyle, Consumer Tech, Social Platform, Social Commerce, Marketplace, Consumer App, Creator Economy

## Frequently asked

### What does Xiaohongshu do?

Xiaohongshu, also known as "Little Red Book" or "Red", is a Chinese social media and e-commerce platform. It allows users to share product reviews, lifestyle tips, and travel experiences, often with a strong emphasis on visual content. The platform also integrates e-commerce functionalities, enabling users to purchase products directly through the app. It is particularly popular among younger generations and women in China. (formerly ["RedNote"].)

### How much funding has Xiaohongshu raised?

Xiaohongshu has raised a total of $500M in funding. The most recent round on record is Series D.

### Where is Xiaohongshu headquartered?

Xiaohongshu is headquartered in Shanghai, China.

### When was Xiaohongshu founded?

Xiaohongshu was founded in 2013.

### What industry does Xiaohongshu operate in?

Xiaohongshu operates in Social Media, E-commerce, Lifestyle, Consumer Tech, Social Platform, Social Commerce.

### What is Xiaohongshu's revenue?

StartupHub estimates Xiaohongshu's annual revenue at $5.9B (range $2.9B to $12.3B, 42% confidence), based on comparable companies in the sector.

### What is Xiaohongshu's valuation?

StartupHub estimates Xiaohongshu's effective valuation at $11.3B (range $7.9B to $14.7B, 27% confidence), based on comparable companies in the sector.

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