# Xero

**Source:** https://www.startuphub.ai/startups/xero
**Profile type:** Startup

> Cloud-based accounting software for small and medium-sized businesses.

## About

Xero provides cloud accounting software designed for small businesses, offering features like online invoicing, payroll, and bill payments to help users manage their finances. The platform aims to save time and provide real-time reporting, with AI-powered assistance available for routine tasks and financial insights. Xero also serves accountants and bookkeepers with tools to manage clients and practices.

## Key facts

- **Slug:** xero
- **Website:** https://www.xero.com/
- **Location:** Wellington, New Zealand
- **Founded:** 2006-01-01
- **Employees:** 6194
- **Operating status:** Active
- **Sectors / tags:** Accounting Software, Fintech, SMB Software, Cloud Accounting, Financial Management, Business Software
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/xero
  - Twitter: https://twitter.com/xero
  - Facebook: https://www.facebook.com/xero

## Frequently asked

### What does Xero do?

Xero provides cloud accounting software designed for small businesses, offering features like online invoicing, payroll, and bill payments to help users manage their finances. The platform aims to save time and provide real-time reporting, with AI-powered assistance available for routine tasks and financial insights. Xero also serves accountants and bookkeepers with tools to manage clients and practices.

### Where is Xero headquartered?

Xero is headquartered in Wellington, New Zealand.

### When was Xero founded?

Xero was founded in 2006.

### What industry does Xero operate in?

Xero operates in Accounting Software, Fintech, SMB Software, Cloud Accounting, Financial Management, Business Software.

### How many employees does Xero have?

Xero has approximately 6194 people on record.

### What is Xero's revenue?

StartupHub estimates Xero's annual revenue at $1.9B (range $1.1B to $4.1B, 62% confidence), based on comparable companies in the sector.

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