# WooCommerce (Automattic)

**Source:** https://www.startuphub.ai/startups/woocommerce-automattic
**Profile type:** Startup

> A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores.

## About

WooCommerce is a highly customizable and flexible e-commerce plugin for WordPress, designed to help businesses of all sizes create and manage their online stores. It offers a comprehensive solution for selling products and services globally, both online and offline, with extensive features and a vast ecosystem of extensions.

## Key facts

- **Slug:** woocommerce-automattic
- **Website:** https://woocommerce.com/
- **Location:** San Francisco, United States
- **Founded:** 2011-09-27
- **Employees:** 207
- **Operating status:** Active
- **Total funding:** $816M
- **Sectors / tags:** E-commerce, Marketplace, Platform, Open Source, RetailTech, SMB Software
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/woocommerce
  - Twitter: https://www.x.com/woocommerce
  - Facebook: https://www.facebook.com/woocommerce

## Frequently asked

### What does WooCommerce (Automattic) do?

WooCommerce is a highly customizable and flexible e-commerce plugin for WordPress, designed to help businesses of all sizes create and manage their online stores. It offers a comprehensive solution for selling products and services globally, both online and offline, with extensive features and a vast ecosystem of extensions.

### How much funding has WooCommerce (Automattic) raised?

WooCommerce (Automattic) has raised a total of $816M in funding. The most recent round on record is Series E.

### Where is WooCommerce (Automattic) headquartered?

WooCommerce (Automattic) is headquartered in San Francisco, United States.

### When was WooCommerce (Automattic) founded?

WooCommerce (Automattic) was founded in 2011.

### What industry does WooCommerce (Automattic) operate in?

WooCommerce (Automattic) operates in E-commerce, Marketplace, Platform, Open Source, RetailTech, SMB Software.

### How many employees does WooCommerce (Automattic) have?

WooCommerce (Automattic) has approximately 207 people on record.

### What is WooCommerce (Automattic)'s revenue?

StartupHub estimates WooCommerce (Automattic)'s annual revenue at $51.7M (range $26.4M to $125.7M, 65% confidence), based on comparable companies in the sector.

### What is WooCommerce (Automattic)'s valuation?

StartupHub estimates WooCommerce (Automattic)'s effective valuation at $787.6M (range $295.7M to $3.8B, 42% confidence), based on comparable companies in the sector.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "WooCommerce (Automattic)",
          "item": "https://www.startuphub.ai/startups/woocommerce-automattic"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/woocommerce-automattic#webpage",
      "url": "https://www.startuphub.ai/startups/woocommerce-automattic",
      "name": "WooCommerce (Automattic) - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of WooCommerce (Automattic). WooCommerce (Automattic) is a startup founded in 2011, operating in E-commerce and Marketplace. A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. Headquartered in San Francisco, United States. The company has approximately 207 employees.",
      "dateModified": "2026-07-13T18:20:22.559+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/woocommerce-automattic#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/woocommerce-automattic#organization",
      "name": "WooCommerce (Automattic)",
      "url": "https://woocommerce.com/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/4d880d8d-2461-4f57-be43-61e2bfb77dc8-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/4d880d8d-2461-4f57-be43-61e2bfb77dc8-square.webp",
      "description": "This is the official profile of WooCommerce (Automattic). WooCommerce (Automattic) is a startup founded in 2011, operating in E-commerce and Marketplace. A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. Headquartered in San Francisco, United States. The company has approximately 207 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/woocommerce",
        "https://www.x.com/woocommerce",
        "https://www.facebook.com/woocommerce",
        "https://www.startuphub.ai/startups/woocommerce-automattic"
      ],
      "foundingDate": "2011-09-27",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 207
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "San Francisco",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "E-commerce",
        "Marketplace",
        "Platform",
        "Open Source",
        "RetailTech",
        "SMB Software"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/woocommerce-automattic#profile-assessment",
      "name": "WooCommerce (Automattic) - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/woocommerce-automattic",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/4d880d8d-2461-4f57-be43-61e2bfb77dc8-square.webp",
      "category": "E-commerce",
      "description": "This is the official profile of WooCommerce (Automattic). WooCommerce (Automattic) is a startup founded in 2011, operating in E-commerce and Marketplace. A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. Headquartered in San Francisco, United States. The company has approximately 207 employees. Agent Readiness score: 50/100. Full audit: https://www.startuphub.ai/startups/woocommerce-automattic/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "WooCommerce (Automattic)"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-07-13",
        "name": "WooCommerce (Automattic) - Profile Score 76/100",
        "reviewBody": "This is the official profile of WooCommerce (Automattic). WooCommerce (Automattic) is a startup founded in 2011, operating in E-commerce and Marketplace. A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. Headquartered in San Francisco, United States. The company has approximately 207 employees. Agent Readiness score: 50/100. Full audit: https://www.startuphub.ai/startups/woocommerce-automattic/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 76,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```
