# Whop

**Source:** https://www.startuphub.ai/startups/whop
**Profile type:** Startup

> An e-commerce platform and social marketplace that empowers businesses to monetize their digital products and services.

## About

Whop is a comprehensive digital commerce platform and online marketplace that enables creators, influencers, and small businesses to sell digital products, memberships, communities, and software directly to consumers. It offers both turnkey storefronts for quick setup and embeddable experiences through an SDK and API, allowing integration into existing applications. The platform also provides payment processing, customer acquisition through its marketplace, and tools for managing business operations.

## Key facts

- **Slug:** whop
- **Website:** https://whop.com
- **Location:** Brooklyn, United States
- **Founded:** 2021-01-01 00:00:00
- **Employees:** 585
- **Operating status:** Active
- **Total funding:** $272M
- **Sectors / tags:** E-commerce, Fintech, Marketplace, Social Commerce, Payments, Creator Economy, Digital Products, Online Courses, Software Subscriptions, Community Management, Payment Processing, API Platform, Web3, Blockchain, Stablecoin
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/whop-io
  - Twitter: https://twitter.com/SiliconANGLE
  - GitHub: https://github.com/newrelic

## Frequently asked

### What does Whop do?

Whop is a comprehensive digital commerce platform and online marketplace that enables creators, influencers, and small businesses to sell digital products, memberships, communities, and software directly to consumers. It offers both turnkey storefronts for quick setup and embeddable experiences through an SDK and API, allowing integration into existing applications. The platform also provides payment processing, customer acquisition through its marketplace, and tools for managing business operat…

### How much funding has Whop raised?

Whop has raised a total of $272M in funding. The most recent round on record is Series C.

### Where is Whop headquartered?

Whop is headquartered in Brooklyn, United States.

### When was Whop founded?

Whop was founded in 2021.

### What industry does Whop operate in?

Whop operates in E-commerce, Fintech, Marketplace, Social Commerce, Payments, Creator Economy.

### How many employees does Whop have?

Whop has approximately 585 people on record.

### What is Whop's revenue?

StartupHub estimates Whop's annual revenue at $127.0M (range $72.8M to $329.6M, 65% confidence), based on comparable companies in the sector.

### What is Whop's valuation?

StartupHub estimates Whop's effective valuation at $1.5B (range $1.1B to $2.0B, 42% confidence), based on comparable companies in the sector.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Whop",
          "item": "https://www.startuphub.ai/startups/whop"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/whop#webpage",
      "url": "https://www.startuphub.ai/startups/whop",
      "name": "Whop - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Whop (formerly []). Whop is a startup founded in 2021, operating in E-commerce and Fintech. An e-commerce platform and social marketplace that empowers businesses to monetize their digital products and services. Headquartered in Brooklyn, United States. The company has approximately 585 employees.",
      "dateModified": "2026-07-28T07:11:14.427+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/whop#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/whop#organization",
      "name": "Whop",
      "url": "https://whop.com",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/018fea4c-9ab3-4eaf-8019-91cae72096eb-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/018fea4c-9ab3-4eaf-8019-91cae72096eb-square.webp",
      "description": "This is the official profile of Whop (formerly []). Whop is a startup founded in 2021, operating in E-commerce and Fintech. An e-commerce platform and social marketplace that empowers businesses to monetize their digital products and services. Headquartered in Brooklyn, United States. The company has approximately 585 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/whop-io",
        "https://twitter.com/SiliconANGLE",
        "https://github.com/newrelic",
        "https://www.startuphub.ai/startups/whop"
      ],
      "foundingDate": "2021-01-01 00:00:00",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 585
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Brooklyn",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "E-commerce",
        "Fintech",
        "Marketplace",
        "Social Commerce",
        "Payments",
        "Creator Economy",
        "Digital Products",
        "Online Courses",
        "Software Subscriptions",
        "Community Management",
        "Payment Processing",
        "API Platform",
        "Web3",
        "Blockchain",
        "Stablecoin"
      ]
    }
  ]
}
```
