# WHOOP

**Source:** https://www.startuphub.ai/startups/whoop
**Profile type:** Startup

> WHOOP is a wearable coach providing 24/7 health insights to help improve health, fitness, and longevity.

## About

WHOOP combines 24/7 health insights with personalized coaching to help you improve how you sleep, train, and feel. It offers continuous monitoring of sleep, strain, stress, and heart health, providing a complete view of your health to make smarter decisions. The wearable is screen-free to minimize distractions and uses advanced sensors for precise data collection, featuring a long battery life and customizable design.

## Key facts

- **Slug:** whoop
- **Website:** https://www.whoop.com
- **Founded:** 2012-01-01 00:00:00
- **Employees:** 1228
- **Operating status:** Active
- **Total funding:** $575M
- **Sectors / tags:** Wearables, HealthTech, Fitness Technology, Consumer Electronics, Sports Performance, Biometrics, Digital Health
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/whoop

## Frequently asked

### What does WHOOP do?

WHOOP combines 24/7 health insights with personalized coaching to help you improve how you sleep, train, and feel. It offers continuous monitoring of sleep, strain, stress, and heart health, providing a complete view of your health to make smarter decisions. The wearable is screen-free to minimize distractions and uses advanced sensors for precise data collection, featuring a long battery life and customizable design.

### What is WHOOP's valuation?

StartupHub estimates WHOOP's effective valuation at $10.4B (range $7.3B to $13.6B, 39% confidence), based on comparable companies in the sector.

### How much funding has WHOOP raised?

WHOOP has raised a total of $575M in funding. The most recent round on record is Series G.

### When was WHOOP founded?

WHOOP was founded in 2012.

### What industry does WHOOP operate in?

WHOOP operates in Wearables, HealthTech, Fitness Technology, Consumer Electronics, Sports Performance, Biometrics.

### How many employees does WHOOP have?

WHOOP has approximately 1228 people on record.

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