# Whatnot

**Source:** https://www.startuphub.ai/startups/whatnot
**Profile type:** Startup

> Live shopping platform for collectors and enthusiasts.

## About

Whatnot is a live shopping marketplace where users can shop, sell, and connect around items they love. The platform hosts fast-paced auctions, flash sales, and live show giveaways across various categories including collectibles, fashion, and sports. It serves collectors and enthusiasts looking for deals on name brands and hard-to-find specialty products.

## Key facts

- **Slug:** whatnot
- **Website:** https://www.whatnot.com/
- **Location:** Los Angeles, USA
- **Founded:** 2019
- **Operating status:** Active
- **Sectors / tags:** Marketplace, E-commerce, Creator Economy, Social Commerce, Collectibles, Consumer App

## Frequently asked

### What does Whatnot do?

Whatnot is a live shopping marketplace where users can shop, sell, and connect around items they love. The platform hosts fast-paced auctions, flash sales, and live show giveaways across various categories including collectibles, fashion, and sports. It serves collectors and enthusiasts looking for deals on name brands and hard-to-find specialty products.

### What is Whatnot's revenue?

StartupHub estimates Whatnot's annual revenue at $441.2M (range $172.4M to $1.1B, 42% confidence), based on comparable companies in the sector.

### What is Whatnot's valuation?

StartupHub estimates Whatnot's effective valuation at $1.6B (range $1.1B to $2.0B, 41% confidence), based on comparable companies in the sector.

### Where is Whatnot headquartered?

Whatnot is headquartered in Los Angeles, USA.

### When was Whatnot founded?

Whatnot was founded in 2019.

### What industry does Whatnot operate in?

Whatnot operates in Marketplace, E-commerce, Creator Economy, Social Commerce, Collectibles, Consumer App.

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