# Whatnot

**Source:** https://www.startuphub.ai/startups/whatnot-whatnot-com
**Profile type:** Startup

> Whatnot is a livestream shopping platform and marketplace where users can buy and sell collectibles and other goods through live video auctions.

## About

Whatnot is a digital marketplace and live-stream shopping platform that enables users to buy and sell items in online video auctions. The platform started with collectibles like Funko Pop figures and has expanded to hundreds of categories including trading cards, sneakers, vinyl, designer handbags, and fresh food. Whatnot aims to bring the excitement of in-person collector experiences online, connecting buyers and sellers through interactive live shows and real-time chat.

## Key facts

- **Slug:** whatnot-whatnot-com
- **Website:** https://whatnot.com
- **Location:** Los Angeles, United States
- **Founded:** 2019-01-01
- **Operating status:** Active
- **Total funding:** $1.0B
- **Sectors / tags:** Live Shopping, Marketplace, Social Commerce, E-commerce, Collectibles, Video Commerce, Consumer App, Auction Platform, Community Platform, Real-Time Recommendations, AI-Powered Discovery

## Frequently asked

### What does Whatnot do?

Whatnot is a digital marketplace and live-stream shopping platform that enables users to buy and sell items in online video auctions. The platform started with collectibles like Funko Pop figures and has expanded to hundreds of categories including trading cards, sneakers, vinyl, designer handbags, and fresh food. Whatnot aims to bring the excitement of in-person collector experiences online, connecting buyers and sellers through interactive live shows and real-time chat.

### Is Whatnot trustworthy and reputable?

StartupHub's Data Trust & Reputation score for Whatnot is 95 out of 100, based on site security posture and privacy practices.

### What is Whatnot's valuation?

StartupHub estimates Whatnot's effective valuation at $20.3B (range $14.2B to $26.4B, 40% confidence), based on comparable companies in the sector.

### How much funding has Whatnot raised?

Whatnot has raised a total of $1.0B in funding. The most recent round on record is Series G.

### Where is Whatnot headquartered?

Whatnot is headquartered in Los Angeles, United States.

### When was Whatnot founded?

Whatnot was founded in 2019.

### What industry does Whatnot operate in?

Whatnot operates in Live Shopping, Marketplace, Social Commerce, E-commerce, Collectibles, Video Commerce.

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