# Waada The Movement

**Source:** https://www.startuphub.ai/startups/waada-the-movement
**Profile type:** Startup

> Dutch consultancy specializing in business transformation, data, and software development.

## About

Waada The Movement is a Dutch consultancy founded in 2004, based in Delft. It specializes in business transformation, data, and software development, partnering with enterprise organizations to deliver large-scale, high-impact digital transformation initiatives, including AI adoption, data, and software engineering. Waada operates through two distinct brands: Prowareness, a senior-led transformation advisory firm, and DevOn, a premium engineering and technology delivery organization. The company was acquired by emagine in March 2026.

## Key facts

- **Slug:** waada-the-movement
- **Location:** Delft, Netherlands
- **Founded:** 2004-01-01 00:00:00
- **Employees:** 400
- **Operating status:** Active
- **Total funding:** $1M
- **Sectors / tags:** Consulting, Information Technology, Data Analytics, Software Development, Digital Transformation, Artificial Intelligence

## Frequently asked

### What does Waada The Movement do?

Waada The Movement is a Dutch consultancy founded in 2004, based in Delft. It specializes in business transformation, data, and software development, partnering with enterprise organizations to deliver large-scale, high-impact digital transformation initiatives, including AI adoption, data, and software engineering. Waada operates through two distinct brands: Prowareness, a senior-led transformation advisory firm, and DevOn, a premium engineering and technology delivery organization. The company…

### What is Waada The Movement's revenue?

StartupHub estimates Waada The Movement's annual revenue at $56.5M (range $30.8M to $161.3M, 66% confidence), based on comparable companies in the sector.

### What is Waada The Movement's valuation?

StartupHub estimates Waada The Movement's effective valuation at $5.0M (range $3.3M to $7.8M, 10% confidence), based on comparable companies in the sector.

### How much funding has Waada The Movement raised?

Waada The Movement has raised a total of $1M in funding. The most recent round on record is Seed.

### Where is Waada The Movement headquartered?

Waada The Movement is headquartered in Delft, Netherlands.

### When was Waada The Movement founded?

Waada The Movement was founded in 2004.

### What industry does Waada The Movement operate in?

Waada The Movement operates in Consulting, Information Technology, Data Analytics, Software Development, Digital Transformation, Artificial Intelligence.

### How many employees does Waada The Movement have?

Waada The Movement has approximately 400 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Waada The Movement",
          "item": "https://www.startuphub.ai/startups/waada-the-movement"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/waada-the-movement#webpage",
      "url": "https://www.startuphub.ai/startups/waada-the-movement",
      "name": "Waada The Movement - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Waada The Movement (formerly []). Waada The Movement is a startup founded in 2004, operating in Consulting and Information Technology. Dutch consultancy specializing in business transformation, data, and software development. Headquartered in Delft, Netherlands. The company has approximately 400 employees.",
      "dateModified": "2026-07-10T06:00:13.171+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/waada-the-movement#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/waada-the-movement#organization",
      "name": "Waada The Movement",
      "url": "https://www.startuphub.ai/startups/waada-the-movement",
      "description": "This is the official profile of Waada The Movement (formerly []). Waada The Movement is a startup founded in 2004, operating in Consulting and Information Technology. Dutch consultancy specializing in business transformation, data, and software development. Headquartered in Delft, Netherlands. The company has approximately 400 employees.",
      "sameAs": [
        "https://www.startuphub.ai/startups/waada-the-movement"
      ],
      "foundingDate": "2004-01-01 00:00:00",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 400
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Delft",
        "addressCountry": "Netherlands"
      },
      "knowsAbout": [
        "Consulting",
        "Information Technology",
        "Data Analytics",
        "Software Development",
        "Digital Transformation",
        "Artificial Intelligence"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/waada-the-movement#profile-assessment",
      "name": "Waada The Movement - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/waada-the-movement",
      "category": "Consulting",
      "description": "This is the official profile of Waada The Movement (formerly []). Waada The Movement is a startup founded in 2004, operating in Consulting and Information Technology. Dutch consultancy specializing in business transformation, data, and software development. Headquartered in Delft, Netherlands. The company has approximately 400 employees.",
      "brand": {
        "@type": "Brand",
        "name": "Waada The Movement"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-07-10",
        "name": "Waada The Movement - Profile Score 53/100",
        "reviewBody": "This is the official profile of Waada The Movement (formerly []). Waada The Movement is a startup founded in 2004, operating in Consulting and Information Technology. Dutch consultancy specializing in business transformation, data, and software development. Headquartered in Delft, Netherlands. The company has approximately 400 employees.",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 53,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```