# Velvet

**Source:** https://www.startuphub.ai/startups/velvet
**Profile type:** Startup

> AI-powered video creation platform for generating viral marketing ads in minutes.

## About

Velvet is a video creation platform designed for marketing teams to rapidly generate numerous viral AI-powered advertisements for their brands. Leveraging expertise from Meta's FAIR lab and Adobe's infrastructure, Velvet aims to be the go-to tool for creating AI video assets.

## Key facts

- **Slug:** velvet
- **Website:** https://velvetlab.ai
- **Location:** San Francisco, United States
- **Founded:** 2022-09-20
- **Employees:** 6
- **Operating status:** Active
- **Total funding:** $503M
- **Sectors / tags:** AI Video Generation, Generative AI, MarTech, AdTech, Marketing Automation, Video Creation Platform, Foundation Model, Diffusion Model
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/velvet-videos/

## Frequently asked

### What does Velvet do?

Velvet is a video creation platform designed for marketing teams to rapidly generate numerous viral AI-powered advertisements for their brands. Leveraging expertise from Meta's FAIR lab and Adobe's infrastructure, Velvet aims to be the go-to tool for creating AI video assets.

### What is Velvet's revenue?

StartupHub estimates Velvet's annual revenue at $1.1M (range $589K to $2.9M, 64% confidence), based on comparable companies in the sector.

### What is Velvet's valuation?

StartupHub estimates Velvet's effective valuation at $1.9B (range $1.3B to $3.0B, 10% confidence), based on comparable companies in the sector.

### How much funding has Velvet raised?

Velvet has raised a total of $503M in funding.

### Where is Velvet headquartered?

Velvet is headquartered in San Francisco, United States.

### When was Velvet founded?

Velvet was founded in 2022.

### What industry does Velvet operate in?

Velvet operates in AI Video Generation, Generative AI, MarTech, AdTech, Marketing Automation, Video Creation Platform.

### How many employees does Velvet have?

Velvet has approximately 6 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Velvet",
          "item": "https://www.startuphub.ai/startups/velvet"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/velvet#webpage",
      "url": "https://www.startuphub.ai/startups/velvet",
      "name": "Velvet - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Velvet. Velvet is a startup founded in 2022, operating in AI Video Generation and Generative AI. AI-powered video creation platform for generating viral marketing ads in minutes. Headquartered in San Francisco, United States. The company has approximately 6 employees.",
      "dateModified": "2026-07-20T09:44:12.598+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/velvet#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/velvet#organization",
      "name": "Velvet",
      "url": "https://velvetlab.ai",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/f1b7eacc-a77c-41d7-b1e6-885a58d8e6ce-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/f1b7eacc-a77c-41d7-b1e6-885a58d8e6ce-square.webp",
      "description": "This is the official profile of Velvet. Velvet is a startup founded in 2022, operating in AI Video Generation and Generative AI. AI-powered video creation platform for generating viral marketing ads in minutes. Headquartered in San Francisco, United States. The company has approximately 6 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/velvet-videos/",
        "https://www.startuphub.ai/startups/velvet"
      ],
      "foundingDate": "2022-09-20",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 6
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "San Francisco",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "AI Video Generation",
        "Generative AI",
        "MarTech",
        "AdTech",
        "Marketing Automation",
        "Video Creation Platform",
        "Foundation Model",
        "Diffusion Model"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/velvet#profile-assessment",
      "name": "Velvet - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/velvet",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/f1b7eacc-a77c-41d7-b1e6-885a58d8e6ce-square.webp",
      "category": "AI Video Generation",
      "description": "This is the official profile of Velvet. Velvet is a startup founded in 2022, operating in AI Video Generation and Generative AI. AI-powered video creation platform for generating viral marketing ads in minutes. Headquartered in San Francisco, United States. The company has approximately 6 employees. Agent Readiness score: 22/100. Full audit: https://www.startuphub.ai/startups/velvet/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Velvet"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-07-20",
        "name": "Velvet - Profile Score 45/100",
        "reviewBody": "This is the official profile of Velvet. Velvet is a startup founded in 2022, operating in AI Video Generation and Generative AI. AI-powered video creation platform for generating viral marketing ads in minutes. Headquartered in San Francisco, United States. The company has approximately 6 employees. Agent Readiness score: 22/100. Full audit: https://www.startuphub.ai/startups/velvet/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 45,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```