# VeloLife

**Source:** https://www.startuphub.ai/startups/velolife
**Profile type:** Startup

> Specialist cycle insurance provider distributed exclusively through a dealer network.

## About

VeloLife was a London-based specialist cycle insurance provider founded in 2021 by Jonathan Woods and Justin Rodley. It distributed insurance products exclusively through a network of 100+ independent bike shops. The company offered coverage for commuting, health, income protection, and life insurance. VeloLife was acquired by Laka in 2024.

## Key facts

- **Slug:** velolife
- **Location:** London, United Kingdom
- **Founded:** 2021-01-01
- **Operating status:** Active
- **Sectors / tags:** Insurance, InsurTech, Mobility, Cycling, Parametric Insurance, Micro-Insurance, Fintech, Insurance Brokerage

## Frequently asked

### What does VeloLife do?

VeloLife was a London-based specialist cycle insurance provider founded in 2021 by Jonathan Woods and Justin Rodley. It distributed insurance products exclusively through a network of 100+ independent bike shops. The company offered coverage for commuting, health, income protection, and life insurance. VeloLife was acquired by Laka in 2024. (formerly [].)

### Where is VeloLife headquartered?

VeloLife is headquartered in London, United Kingdom.

### When was VeloLife founded?

VeloLife was founded in 2021.

### What industry does VeloLife operate in?

VeloLife operates in Insurance, InsurTech, Mobility, Cycling, Parametric Insurance, Micro-Insurance.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "VeloLife",
          "item": "https://www.startuphub.ai/startups/velolife"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/velolife#webpage",
      "url": "https://www.startuphub.ai/startups/velolife",
      "name": "VeloLife - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of VeloLife (formerly []). VeloLife is a startup founded in 2021, operating in Insurance and InsurTech. Specialist cycle insurance provider distributed exclusively through a dealer network. Headquartered in London, United Kingdom.",
      "dateModified": "2026-05-06T09:24:02.591822+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/velolife#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/velolife#organization",
      "name": "VeloLife",
      "url": "https://www.startuphub.ai/startups/velolife",
      "description": "This is the official profile of VeloLife (formerly []). VeloLife is a startup founded in 2021, operating in Insurance and InsurTech. Specialist cycle insurance provider distributed exclusively through a dealer network. Headquartered in London, United Kingdom.",
      "sameAs": [
        "https://www.startuphub.ai/startups/velolife"
      ],
      "foundingDate": "2021-01-01",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "London",
        "addressCountry": "GB"
      },
      "knowsAbout": [
        "Insurance",
        "InsurTech",
        "Mobility",
        "Cycling",
        "Parametric Insurance",
        "Micro-Insurance",
        "Fintech",
        "Insurance Brokerage"
      ]
    }
  ]
}
```