# valU

**Source:** https://www.startuphub.ai/startups/valu
**Profile type:** Startup

> A fintech company offering point-of-sale financing solutions.

## About

valU is MENA's leading financial technology powerhouse offering a suite of products for consumers to pay, buy, borrow, and invest. Their core services include buy now pay later across a vast network of stores, flexible payment solutions, a marketplace for smart shopping, instant cash redemption, personal loans, e-gift cards, car financing, and luxury financing through Ulter. They also offer investment options and a business platform for SMEs.

## Key facts

- **Slug:** valu
- **Website:** https://valugroup.com
- **Location:** Giza, Egypt
- **Founded:** 2017
- **Employees:** 972
- **Operating status:** Active
- **Total funding:** $100M
- **Sectors / tags:** Fintech, Payments, Embedded Finance, Lending, Consumer Finance, Point-of-Sale Financing, Installment Plans, E-commerce
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/valuegypt
  - Facebook: https://www.facebook.com/share

## Frequently asked

### What does valU do?

valU is MENA's leading financial technology powerhouse offering a suite of products for consumers to pay, buy, borrow, and invest. Their core services include buy now pay later across a vast network of stores, flexible payment solutions, a marketplace for smart shopping, instant cash redemption, personal loans, e-gift cards, car financing, and luxury financing through Ulter. They also offer investment options and a business platform for SMEs.

### What is valU's revenue?

StartupHub estimates valU's annual revenue at $286.8M (range $237.3M to $332.9M, 63% confidence), based on comparable companies in the sector.

### What is valU's valuation?

StartupHub estimates valU's effective valuation at $396.0M (range $250.0M to $600.0M, 11% confidence), based on comparable companies in the sector.

### How much funding has valU raised?

valU has raised a total of $100M in funding. The most recent round on record is Debt Financing.

### Where is valU headquartered?

valU is headquartered in Giza, Egypt.

### When was valU founded?

valU was founded in 2017.

### What industry does valU operate in?

valU operates in Fintech, Payments, Embedded Finance, Lending, Consumer Finance, Point-of-Sale Financing.

### How many employees does valU have?

valU has approximately 972 people on record.

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