# Upstream Commerce

**Source:** https://www.startuphub.ai/startups/upstream-commerce
**Profile type:** Startup

> Next-generation pricing solutions for e-commerce, now part of Flipkart.

## About

Upstream Commerce provides advanced pricing solutions specifically designed for the e-commerce industry. Their technology aims to help online retailers optimize their pricing strategies to improve sales and profitability. The company was acquired by Flipkart in September 2018.

## Key facts

- **Slug:** upstream-commerce
- **Website:** https://www.upstreamcommerce.com/
- **Location:** Tel Aviv, Israel
- **Founded:** 2010-09-01
- **Operating status:** Inactive
- **Total funding:** $4M
- **Sectors / tags:** Pricing, E-commerce, RetailTech, Pricing Optimization, Dynamic Pricing, AI-Driven Pricing, Marketplace

## Frequently asked

### What does Upstream Commerce do?

Upstream Commerce provides advanced pricing solutions specifically designed for the e-commerce industry. Their technology aims to help online retailers optimize their pricing strategies to improve sales and profitability. The company was acquired by Flipkart in September 2018.

### What is Upstream Commerce's valuation?

StartupHub estimates Upstream Commerce's effective valuation at $16.4M (range $10.8M to $25.8M, 10% confidence), based on comparable companies in the sector.

### How much funding has Upstream Commerce raised?

Upstream Commerce has raised a total of $4M in funding. The most recent round on record is Series A.

### Where is Upstream Commerce headquartered?

Upstream Commerce is headquartered in Tel Aviv, Israel.

### When was Upstream Commerce founded?

Upstream Commerce was founded in 2010.

### What industry does Upstream Commerce operate in?

Upstream Commerce operates in Pricing, E-commerce, RetailTech, Pricing Optimization, Dynamic Pricing, AI-Driven Pricing.

### What is Upstream Commerce's current status?

Upstream Commerce's current operating status is: Inactive.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Upstream Commerce",
          "item": "https://www.startuphub.ai/startups/upstream-commerce"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/upstream-commerce#webpage",
      "url": "https://www.startuphub.ai/startups/upstream-commerce",
      "name": "Upstream Commerce - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Upstream Commerce. Upstream Commerce is a startup founded in 2010, operating in Pricing and E-commerce. Next-generation pricing solutions for e-commerce, now part of Flipkart. Headquartered in Tel Aviv, Israel.",
      "dateModified": "2026-06-26T17:54:28.721+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/upstream-commerce#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/upstream-commerce#organization",
      "name": "Upstream Commerce",
      "url": "https://www.upstreamcommerce.com/",
      "description": "This is the official profile of Upstream Commerce. Upstream Commerce is a startup founded in 2010, operating in Pricing and E-commerce. Next-generation pricing solutions for e-commerce, now part of Flipkart. Headquartered in Tel Aviv, Israel.",
      "sameAs": [
        "https://www.startuphub.ai/startups/upstream-commerce"
      ],
      "foundingDate": "2010-09-01",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Tel Aviv",
        "addressCountry": "Israel"
      },
      "knowsAbout": [
        "Pricing",
        "E-commerce",
        "RetailTech",
        "Pricing Optimization",
        "Dynamic Pricing",
        "AI-Driven Pricing",
        "Marketplace"
      ]
    }
  ]
}
```