# Unit

**Source:** https://www.startuphub.ai/startups/unit
**Profile type:** Startup

> Financial infrastructure platform for tech companies to store, move, and lend money.

## About

Unit offers an embedded finance platform that enables businesses to integrate financial solutions like accounts, money movement, cards, and capital directly into their products. They provide both fully managed, ready-to-launch solutions embeddable with a single line of code, and custom API-driven experiences for greater control. Unit serves modern software platforms looking to increase engagement, unlock new revenue, and grow customer lifetime value.

## Key facts

- **Slug:** unit
- **Website:** https://www.unit.co/
- **Location:** New York, United States
- **Founded:** 2019-10-01 00:00:00
- **Employees:** 270
- **Operating status:** Active
- **Total funding:** $170M
- **Sectors / tags:** Fintech, Banking, Embedded Finance, Payments, Lending, Banking as a Service (BaaS), API Platform, Financial Infrastructure
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/unit-finance/
  - Twitter: https://twitter.com/unit

## Frequently asked

### What does Unit do?

Unit offers an embedded finance platform that enables businesses to integrate financial solutions like accounts, money movement, cards, and capital directly into their products. They provide both fully managed, ready-to-launch solutions embeddable with a single line of code, and custom API-driven experiences for greater control. Unit serves modern software platforms looking to increase engagement, unlock new revenue, and grow customer lifetime value.

### How much funding has Unit raised?

Unit has raised a total of $170M in funding. The most recent round on record is Series C.

### Where is Unit headquartered?

Unit is headquartered in New York, United States.

### When was Unit founded?

Unit was founded in 2019.

### What industry does Unit operate in?

Unit operates in Fintech, Banking, Embedded Finance, Payments, Lending, Banking as a Service (BaaS).

### How many employees does Unit have?

Unit has approximately 270 people on record.

### What is Unit's revenue?

StartupHub estimates Unit's annual revenue at $90.8M (range $47.1M to $157.0M, 62% confidence), based on comparable companies in the sector.

### What is Unit's valuation?

StartupHub estimates Unit's effective valuation at $725.8M (range $508.1M to $943.6M, 27% confidence), based on comparable companies in the sector.

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