# Understory

**Source:** https://www.startuphub.ai/startups/understory
**Profile type:** Startup

> Understory provides hyper-local weather data and analytics for businesses impacted by weather events, particularly in agriculture and insurance.

## About

Understory is a weather technology company that deploys proprietary weather stations to collect hyper-local, ground-level weather data. This data, including hail, wind, and rainfall, is used to provide precise insights and analytics to industries such as agriculture, insurance, and smart cities, helping them mitigate risks and make informed decisions related to weather events.

## Key facts

- **Slug:** understory
- **Website:** https://understoryweather.com
- **Location:** Madison, United States
- **Employees:** 33
- **Operating status:** Active
- **Total funding:** $45M
- **Sectors / tags:** Climate Tech, AgTech, InsurTech, Weather Data, Environmental Monitoring, IoT, Data Analytics, Predictive Analytics, Risk Management, Smart Sensors
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/understoryinc
  - Twitter: https://twitter.com/understorywx

## Frequently asked

### What does Understory do?

Understory is a weather technology company that deploys proprietary weather stations to collect hyper-local, ground-level weather data. This data, including hail, wind, and rainfall, is used to provide precise insights and analytics to industries such as agriculture, insurance, and smart cities, helping them mitigate risks and make informed decisions related to weather events.

### What is Understory's revenue?

StartupHub estimates Understory's annual revenue at $1.9M (range $1.6M to $3.3M, 63% confidence), based on comparable companies in the sector.

### What is Understory's valuation?

StartupHub estimates Understory's effective valuation at $170.1M (range $111.9M to $268.6M, 16% confidence), based on comparable companies in the sector.

### How much funding has Understory raised?

Understory has raised a total of $45M in funding. The most recent round on record is Series A.

### Where is Understory headquartered?

Understory is headquartered in Madison, United States.

### What industry does Understory operate in?

Understory operates in Climate Tech, AgTech, InsurTech, Weather Data, Environmental Monitoring, IoT.

### How many employees does Understory have?

Understory has approximately 33 people on record.

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