# Under Armour

**Source:** https://www.startuphub.ai/startups/under-armour
**Profile type:** Startup

> Global innovator in sportswear, footwear, and accessories, empowering athletes through performance-driven apparel.

## About

Founded in 1996 by Kevin Plank, Under Armour is an American sportswear company that designs, markets, and distributes athletic performance apparel, footwear, and accessories. The company was born from Plank's desire to create a moisture-wicking fabric that would keep athletes cool and dry, revolutionizing the athletic apparel industry.

## Key facts

- **Slug:** under-armour
- **Website:** https://www.underarmour.com/
- **Location:** Baltimore, Maryland, United States
- **Founded:** 1996-09-25
- **Operating status:** Active
- **Total funding:** $815M
- **Sectors / tags:** Sports Apparel, Footwear, Athletic Gear, Performance Wear, E-commerce, Consumer App, Wearable Fitness Tracking Devices, Digital Health and Fitness
- **Social:**
  - Twitter: https://x.com/UnderArmour
  - Facebook: https://www.facebook.com/UnderArmour

## Frequently asked

### What does Under Armour do?

Founded in 1996 by Kevin Plank, Under Armour is an American sportswear company that designs, markets, and distributes athletic performance apparel, footwear, and accessories. The company was born from Plank's desire to create a moisture-wicking fabric that would keep athletes cool and dry, revolutionizing the athletic apparel industry.

### What is Under Armour's valuation?

StartupHub estimates Under Armour's effective valuation at $2.8B (range $2.0B to $4.9B, 17% confidence), based on comparable companies in the sector.

### How much funding has Under Armour raised?

Under Armour has raised a total of $815M in funding. The most recent round on record is Post IPO Debt.

### Where is Under Armour headquartered?

Under Armour is headquartered in Baltimore, Maryland, United States.

### When was Under Armour founded?

Under Armour was founded in 1996.

### What industry does Under Armour operate in?

Under Armour operates in Sports Apparel, Footwear, Athletic Gear, Performance Wear, E-commerce, Consumer App.

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