# Ume

**Source:** https://www.startuphub.ai/startups/ume
**Profile type:** Startup

> A Brazilian fintech platform empowering merchants to offer and operate their own credit businesses with AI-driven embedded finance.

## About

Ume is a Brazilian fintech company that provides a full-stack embedded finance platform for merchants. Their solution integrates AI-driven credit decisioning, LLM-powered customer engagement, and Pix integration, enabling businesses to offer and manage their own credit operations seamlessly.

## Key facts

- **Slug:** ume
- **Website:** https://ume.tech/
- **Location:** São Paulo, Brazil
- **Founded:** 2019
- **Operating status:** Inactive
- **Total funding:** $36M
- **Sectors / tags:** Fintech, Embedded Finance, Payments, Lending, Digital Payments, AI-Driven Credit Decisioning, LLM-Powered Customer Engagement, Pix Integration, B2B SaaS, Financial Services

## Frequently asked

### What does Ume do?

Ume is a Brazilian fintech company that provides a full-stack embedded finance platform for merchants. Their solution integrates AI-driven credit decisioning, LLM-powered customer engagement, and Pix integration, enabling businesses to offer and manage their own credit operations seamlessly.

### What is Ume's revenue?

StartupHub estimates Ume's annual revenue at $13.2M (range $6.6M to $32.9M, 27% confidence), based on comparable companies in the sector.

### What is Ume's valuation?

StartupHub estimates Ume's effective valuation at $137.4M (range $90.0M to $216.0M, 20% confidence), based on comparable companies in the sector.

### How much funding has Ume raised?

Ume has raised a total of $36M in funding. The most recent round on record is Series B.

### Where is Ume headquartered?

Ume is headquartered in São Paulo, Brazil.

### When was Ume founded?

Ume was founded in 2019.

### What industry does Ume operate in?

Ume operates in Fintech, Embedded Finance, Payments, Lending, Digital Payments, AI-Driven Credit Decisioning.

### What is Ume's current status?

Ume's current operating status is: Inactive.

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