# TwelveLabs

**Source:** https://www.startuphub.ai/startups/twelvelabs
**Profile type:** Startup

> TwelveLabs builds the world's most powerful video understanding platform using AI that can see, hear, and reason across entire video content.

## About

TwelveLabs develops a powerful video intelligence platform leveraging AI to understand video content. Their AI models, Marengo and Pegasus, are designed to see, hear, and reason across entire video libraries, offering capabilities like natural language search, analysis, and compliance. The platform is built for organizations working with video at scale, turning raw footage into a strategic asset.

## Key facts

- **Slug:** twelvelabs
- **Website:** https://www.twelvelabs.io/
- **Location:** San Francisco, United States
- **Founded:** 2021-10-01
- **Employees:** 190
- **Operating status:** Active
- **Total funding:** $68M
- **Sectors / tags:** Video Intelligence, Multimodal AI, Foundation Model, AI Search Engine, API Platform, Generative AI, Computer Vision, Audio Intelligence, Enterprise Software, Media & Entertainment
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/twelvelabs
  - Twitter: https://x.com/twelve_labs
  - GitHub: https://github.com/twelvelabs-io

## Frequently asked

### What does TwelveLabs do?

TwelveLabs develops a powerful video intelligence platform leveraging AI to understand video content. Their AI models, Marengo and Pegasus, are designed to see, hear, and reason across entire video libraries, offering capabilities like natural language search, analysis, and compliance. The platform is built for organizations working with video at scale, turning raw footage into a strategic asset.

### What is TwelveLabs's valuation?

StartupHub estimates TwelveLabs's effective valuation at $382.9M (range $268.0M to $497.8M, 30% confidence), based on comparable companies in the sector.

### How much funding has TwelveLabs raised?

TwelveLabs has raised a total of $68M in funding.

### Where is TwelveLabs headquartered?

TwelveLabs is headquartered in San Francisco, United States.

### When was TwelveLabs founded?

TwelveLabs was founded in 2021.

### What industry does TwelveLabs operate in?

TwelveLabs operates in Video Intelligence, Multimodal AI, Foundation Model, AI Search Engine, API Platform, Generative AI.

### How many employees does TwelveLabs have?

TwelveLabs has approximately 190 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "TwelveLabs",
          "item": "https://www.startuphub.ai/startups/twelvelabs"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/twelvelabs#webpage",
      "url": "https://www.startuphub.ai/startups/twelvelabs",
      "name": "TwelveLabs - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of TwelveLabs. TwelveLabs is a startup founded in 2021, operating in Video Intelligence and Multimodal AI. TwelveLabs builds the world's most powerful video understanding platform using AI that can see, hear, and reason across entire video content. Headquartered in San Francisco, United States. The company has approximately 190 employees.",
      "dateModified": "2026-07-14T09:52:37.769+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/twelvelabs#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/twelvelabs#organization",
      "name": "TwelveLabs",
      "url": "https://www.twelvelabs.io/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/9db43ed5-2c9b-4b41-9db3-c1f7466022ed-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/9db43ed5-2c9b-4b41-9db3-c1f7466022ed-square.webp",
      "description": "This is the official profile of TwelveLabs. TwelveLabs is a startup founded in 2021, operating in Video Intelligence and Multimodal AI. TwelveLabs builds the world's most powerful video understanding platform using AI that can see, hear, and reason across entire video content. Headquartered in San Francisco, United States. The company has approximately 190 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/twelvelabs",
        "https://x.com/twelve_labs",
        "https://github.com/twelvelabs-io",
        "https://www.startuphub.ai/startups/twelvelabs"
      ],
      "foundingDate": "2021-10-01",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 190
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "San Francisco",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "Video Intelligence",
        "Multimodal AI",
        "Foundation Model",
        "AI Search Engine",
        "API Platform",
        "Generative AI",
        "Computer Vision",
        "Audio Intelligence",
        "Enterprise Software",
        "Media & Entertainment"
      ]
    }
  ]
}
```