# Twelve Labs

**Source:** https://www.startuphub.ai/startups/twelve-labs
**Profile type:** Startup

> AI-powered video understanding and analysis platform for businesses.

## About

Twelve Labs offers a video intelligence platform and API that transforms raw video into searchable, AI-ready time-based metadata at massive scale. Their infrastructure ingests multimodal data at high speeds, enabling organizations to search video libraries using natural language, segment content, ensure compliance, and generate highlights. This platform is built for demanding video workflows, turning passive footage into a strategic asset for teams working with video at scale.

## Key facts

- **Slug:** twelve-labs
- **Website:** https://twelvelabs.io/
- **Location:** San Francisco, United States
- **Founded:** 2021-01-01
- **Employees:** 190
- **Operating status:** Active
- **Total funding:** $62M
- **Sectors / tags:** Video AI, Computer Vision, Foundation Model, Generative AI, Multimodal AI, API Platform, AI Infrastructure, Content Moderation, Video Search, AI Tool
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/twelvelabs
  - Twitter: https://x.com/twelve_labs
  - GitHub: https://github.com/twelvelabs-io

## Frequently asked

### What does Twelve Labs do?

Twelve Labs offers a video intelligence platform and API that transforms raw video into searchable, AI-ready time-based metadata at massive scale. Their infrastructure ingests multimodal data at high speeds, enabling organizations to search video libraries using natural language, segment content, ensure compliance, and generate highlights. This platform is built for demanding video workflows, turning passive footage into a strategic asset for teams working with video at scale.

### What is Twelve Labs's valuation?

StartupHub estimates Twelve Labs's effective valuation at $244.3M (range $155.0M to $372.0M, 22% confidence), based on comparable companies in the sector.

### How much funding has Twelve Labs raised?

Twelve Labs has raised a total of $62M in funding.

### Where is Twelve Labs headquartered?

Twelve Labs is headquartered in San Francisco, United States.

### When was Twelve Labs founded?

Twelve Labs was founded in 2021.

### What industry does Twelve Labs operate in?

Twelve Labs operates in Video AI, Computer Vision, Foundation Model, Generative AI, Multimodal AI, API Platform.

### How many employees does Twelve Labs have?

Twelve Labs has approximately 190 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Twelve Labs",
          "item": "https://www.startuphub.ai/startups/twelve-labs"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/twelve-labs#webpage",
      "url": "https://www.startuphub.ai/startups/twelve-labs",
      "name": "Twelve Labs - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Twelve Labs. Twelve Labs is a startup founded in 2021, operating in Video AI and Computer Vision. AI-powered video understanding and analysis platform for businesses. Headquartered in San Francisco, United States. The company has approximately 190 employees.",
      "dateModified": "2026-07-06T06:32:13.049191+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/twelve-labs#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/twelve-labs#organization",
      "name": "Twelve Labs",
      "url": "https://twelvelabs.io/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/ae92f0cc-6dc9-40b5-a2b2-291829422212-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/ae92f0cc-6dc9-40b5-a2b2-291829422212-square.webp",
      "description": "This is the official profile of Twelve Labs. Twelve Labs is a startup founded in 2021, operating in Video AI and Computer Vision. AI-powered video understanding and analysis platform for businesses. Headquartered in San Francisco, United States. The company has approximately 190 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/twelvelabs",
        "https://x.com/twelve_labs",
        "https://github.com/twelvelabs-io",
        "https://www.startuphub.ai/startups/twelve-labs"
      ],
      "foundingDate": "2021-01-01",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 190
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "San Francisco",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "Video AI",
        "Computer Vision",
        "Foundation Model",
        "Generative AI",
        "Multimodal AI",
        "API Platform",
        "AI Infrastructure",
        "Content Moderation",
        "Video Search",
        "AI Tool"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/twelve-labs#profile-assessment",
      "name": "Twelve Labs - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/twelve-labs",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/ae92f0cc-6dc9-40b5-a2b2-291829422212-square.webp",
      "category": "Video AI",
      "description": "This is the official profile of Twelve Labs. Twelve Labs is a startup founded in 2021, operating in Video AI and Computer Vision. AI-powered video understanding and analysis platform for businesses. Headquartered in San Francisco, United States. The company has approximately 190 employees.",
      "brand": {
        "@type": "Brand",
        "name": "Twelve Labs"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-07-06",
        "name": "Twelve Labs - Profile Score 51/100",
        "reviewBody": "This is the official profile of Twelve Labs. Twelve Labs is a startup founded in 2021, operating in Video AI and Computer Vision. AI-powered video understanding and analysis platform for businesses. Headquartered in San Francisco, United States. The company has approximately 190 employees.",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 51,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```
