# Tuft & Needle

**Source:** https://www.startuphub.ai/startups/tuft-needle
**Profile type:** Startup

> Direct-to-consumer online mattress company offering affordable, high-quality foam mattresses.

## About

Tuft & Needle is a direct-to-consumer mattress company that disrupted the traditional mattress industry by selling high-quality, affordable foam mattresses online. They emphasize a simplified buying process, transparent pricing, and a focus on customer satisfaction with features like a 100-night risk-free trial.

## Key facts

- **Slug:** tuft-needle
- **Website:** https://www.tuftandneedle.com/
- **Location:** Phoenix, United States
- **Founded:** 2012-01-01
- **Operating status:** Active
- **Total funding:** $6M
- **Sectors / tags:** E-commerce, Consumer Goods, Mattress Manufacturing, Home Goods
- **Social:**
  - Twitter: https://www.twitter.com/tuftandneedle

## Frequently asked

### What does Tuft & Needle do?

Tuft & Needle is a direct-to-consumer mattress company that disrupted the traditional mattress industry by selling high-quality, affordable foam mattresses online. They emphasize a simplified buying process, transparent pricing, and a focus on customer satisfaction with features like a 100-night risk-free trial.

### What is Tuft & Needle's revenue?

StartupHub estimates Tuft & Needle's annual revenue at $2.3M (range $1.1M to $5.0M, 32% confidence), based on comparable companies in the sector.

### What is Tuft & Needle's valuation?

StartupHub estimates Tuft & Needle's effective valuation at $23.8M (range $15.0M to $36.0M, 11% confidence), based on comparable companies in the sector.

### How much funding has Tuft & Needle raised?

Tuft & Needle has raised a total of $6M in funding.

### Where is Tuft & Needle headquartered?

Tuft & Needle is headquartered in Phoenix, United States.

### When was Tuft & Needle founded?

Tuft & Needle was founded in 2012.

### What industry does Tuft & Needle operate in?

Tuft & Needle operates in E-commerce, Consumer Goods, Mattress Manufacturing, Home Goods.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Tuft &amp; Needle",
          "item": "https://www.startuphub.ai/startups/tuft-needle"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/tuft-needle#webpage",
      "url": "https://www.startuphub.ai/startups/tuft-needle",
      "name": "Tuft &amp; Needle - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Tuft &amp; Needle. Tuft &amp; Needle is a startup founded in 2012, operating in E-commerce and Consumer Goods. Direct-to-consumer online mattress company offering affordable, high-quality foam mattresses. Headquartered in Phoenix, United States.",
      "dateModified": "2026-06-07T06:00:18.9+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/tuft-needle#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/tuft-needle#organization",
      "name": "Tuft &amp; Needle",
      "url": "https://www.tuftandneedle.com/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/43a664be-1291-41f0-acb2-e7b2ae5d097e-horizontal.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/43a664be-1291-41f0-acb2-e7b2ae5d097e-horizontal.webp",
      "description": "This is the official profile of Tuft &amp; Needle. Tuft &amp; Needle is a startup founded in 2012, operating in E-commerce and Consumer Goods. Direct-to-consumer online mattress company offering affordable, high-quality foam mattresses. Headquartered in Phoenix, United States.",
      "sameAs": [
        "https://www.twitter.com/tuftandneedle",
        "https://www.startuphub.ai/startups/tuft-needle"
      ],
      "foundingDate": "2012-01-01",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Phoenix",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "E-commerce",
        "Consumer Goods",
        "Mattress Manufacturing",
        "Home Goods"
      ]
    }
  ]
}
```