# trust & will

**Source:** https://www.startuphub.ai/startups/trust-will
**Profile type:** Startup

> Online estate planning services for modern families.

## About

Trust & Will offers an online platform for creating estate plans, including wills and trusts, to help individuals seamlessly pass assets to loved ones and avoid probate court. They provide a guided process to create custom plans, with options for attorney support, and serve individuals, financial advisors, nonprofits, and attorneys. Their core service is making estate planning accessible and straightforward for protecting loved ones.

## Key facts

- **Slug:** trust-will
- **Website:** https://trustandwill.com/
- **Location:** San Diego, United States
- **Founded:** 2017-01-01
- **Employees:** 154
- **Operating status:** Active
- **Sectors / tags:** LegalTech, Consumer App, Fintech, Estate Planning, Will Creation, Trusts, Digital Services
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/trustandwill
  - Twitter: https://twitter.com/trustandwill
  - Facebook: https://www.facebook.com/Trust-Will-1490414671025097

## Frequently asked

### What does trust & will do?

Trust & Will offers an online platform for creating estate plans, including wills and trusts, to help individuals seamlessly pass assets to loved ones and avoid probate court. They provide a guided process to create custom plans, with options for attorney support, and serve individuals, financial advisors, nonprofits, and attorneys. Their core service is making estate planning accessible and straightforward for protecting loved ones.

### What is trust & will's revenue?

StartupHub estimates trust & will's annual revenue at $18.4M (range $9.8M to $26.1M, 62% confidence), based on comparable companies in the sector.

### Where is trust & will headquartered?

trust & will is headquartered in San Diego, United States.

### When was trust & will founded?

trust & will was founded in 2017.

### What industry does trust & will operate in?

trust & will operates in LegalTech, Consumer App, Fintech, Estate Planning, Will Creation, Trusts.

### How many employees does trust & will have?

trust & will has approximately 154 people on record.

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