# TruLux AI

**Source:** https://www.startuphub.ai/startups/trulux-ai
**Profile type:** Startup

> AI-powered platform for authenticating and tracing luxury items, ensuring safety and brand integrity.

## About

TruLux AI offers an AI-driven platform for authenticating and tracing luxury items, ensuring genuineness and enabling secure transactions. Their solution combines advanced sensing technology and cloud AI for microscopic-level verification and real-time lifecycle tracking, serving brands, retailers, and marketplaces. TruLux provides Digital Product Passports and data-driven insights to enhance visibility, value, and customer engagement across the luxury ecosystem.

## Key facts

- **Slug:** trulux-ai
- **Website:** https://trulux.ai/
- **Location:** New York, United States
- **Founded:** 2023-01-20
- **Employees:** 8
- **Operating status:** Active
- **Sectors / tags:** Authentication, Luxury, Retail, Blockchain, Luxury Goods, Supply Chain Traceability, Brand Protection, Enterprise Software, Computer Vision, Generative AI
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/trulux-ai/

## Frequently asked

### What does TruLux AI do?

TruLux AI offers an AI-driven platform for authenticating and tracing luxury items, ensuring genuineness and enabling secure transactions. Their solution combines advanced sensing technology and cloud AI for microscopic-level verification and real-time lifecycle tracking, serving brands, retailers, and marketplaces. TruLux provides Digital Product Passports and data-driven insights to enhance visibility, value, and customer engagement across the luxury ecosystem.

### Where is TruLux AI headquartered?

TruLux AI is headquartered in New York, United States.

### When was TruLux AI founded?

TruLux AI was founded in 2023.

### What industry does TruLux AI operate in?

TruLux AI operates in Authentication, Luxury, Retail, Blockchain, Luxury Goods, Supply Chain Traceability.

### How many employees does TruLux AI have?

TruLux AI has approximately 8 people on record.

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