0
Score
AI Technology Score
100%
Funding Score
57%
Founders Score
52%

Business Overview

Active
Status
2010
Total Founded
843
# Employees
$1B
Funding
11
# Rounds
Trax’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. As pioneers in computer vision, Trax continues to lead the industry in innovation and excellence through development of advanced technologies and autonomous data collection methods. Trax is a global company with hubs in the United States, Singapore and Israel, serving customers in more than 90 countries worldwide. To learn more about Trax, please visit http://www.traxretail.com.
RetailVisual Monitor
B2B
Software

Employee Count

-0.8%
3M CAGR
-1.6%
6M CAGR

Stock Chart

Founders

NamePositionMilitaryClassificationContact
hidden22…
Chief Commercial Officer
hidden22…
Executive ChairmanSerial Entrepreneur

AI Team

NamePosition
hidden78…
Algorithm Developer at Trax Retail
hidden78…
ModelOps Engineer at Trax Retail
hidden78…
VP AI at Trax Retail
hidden78…
Software R&D manager
hidden78…
Algorithm Team Lead at Trax Retail
hidden78…
Director of AI-Delivery, AI-Unit at Trax Retail
hidden78…
Software Developer @ Trax
hidden78…
Lead Product Manager
hidden78…
Algorithm Team Lead at Trax Retail
hidden78…
AI Product lead
hidden78…
Head of AI Product at Trax
hidden78…
Computer Vision Research Scientist
hidden78…
Computer Vision Algorithm engineer at Trax
hidden78…
M.Sc in the field of Computer Vision, current position is AI Solution Architect at Trax Retail.
hidden78…
Data Science Engineer
hidden78…
Machine learning | Computer vision | Algorithm developer at Trax retail
hidden78…
Software Developer @ Trax
hidden78…
Chief Operations & Technology Officer at Trax Retail
hidden78…
AI Algorithem Applied Researcher at Trax Retail
hidden78…
Computer Vision Algorithm Developer in Trax Retail
hidden78…
Senior Deep Learning Algorithm Developer at Trax Retail
hidden78…
AI Algorithem Applied Researcher at Trax Retail
hidden78…
Senior Product Manager at Trax
hidden78…
VP of Engineering at Trax Retail
hidden78…
Director of AI-Delivery, AI-Unit at Trax Retail
hidden78…
PhD in Machine Learning
hidden78…
AI Product lead
hidden78…
Computer Vision Algorithm engineer at Trax
hidden78…
Computer Vision Researcher at Trax
hidden78…
Algorithm Developer at Trax Retail
hidden78…
Senior Deep Learning Algorithm Developer at Trax Retail
hidden78…
Director of AI Engineering at Trax Retail
hidden78…
Computer Vision Algorithm Developer in Trax Retail
hidden78…
Deep Learning Algorithm Developer at Trax Retail
hidden78…
Chief Operations & Technology Officer at Trax Retail
hidden78…
M.Sc in the field of Computer Vision, current position is AI Solution Architect at Trax Retail.
hidden78…
Senior Software Engineer @ Trax
hidden78…
Data Scientist
hidden78…
Machine learning | Computer vision | Algorithm developer at Trax retail
hidden78…
Director of AI Engineering at Trax Retail
hidden78…
VP AI at Trax Retail
hidden78…
Data Science Engineer
hidden73…
Program Manager at Trax Retail
hidden73…
Lead Product Manager
hidden73…
PhD in Machine Learning – Research Engineer
hidden73…
Senior Deep Learning Algorithm Developer at Trax Retail
hidden73…
Machine learning – Computer vision – Algorithm developer at Trax retail
hidden73…
Chief Executive Officer at Trax Retail
hidden73…
Algorithm Team Lead at Trax Retail
hidden73…
Product Management – Project Management – Operations – Customer Success – Team Leadership – Strategy – B.Sc – MBA – B2B
hidden73…
Computer Vision Researcher at Trax
hidden73…
Computer Vision Algorithm Developer in Trax Retail
hidden73…
M.Sc in the field of Computer Vision, current position is AI Solution Architect at Trax Retail.
hidden73…
Algorithm Developer at Trax Retail
hidden73…
Senior Product Manager at Trax Retail
hidden73…
Director of AI Engineering at Trax Retail
hidden73…
Director of AI-Delivery, AI-Unit at Trax Retail
hidden73…
Global Operations Manager – AI Computer Vision Recognition Services at Trax Retail
hidden68…
Vice President – CPG (Trax Retail) – Mentor (Youth Group & WISA Europe) – Judge (WISA Europe) – Chairman (Charity Board of Trustees) – Consultant
hidden68…
ModelOps Engineer – AI – Machine Learning – Computer Vision – Mechanical Engineer
hidden68…
Solution Consultant – AI + Computer Vision – IoT – CPG + Retail
hidden68…
Project Manager – Customer Sucess – Change Management Expert
hidden68…
ModelOps Engineer at Trax Retail
hidden68…
AI Algorithem Applied Researcher at Trax Retail
hidden68…
Backend Engineer at Trax Retail
hidden68…
VP AI at Trax Retail
hidden68…
Computer Vision Research Scientist
hidden68…
Head of AI Product at Trax
hidden68…
Computer Vision Algorithm engineer at Trax
hidden68…
Data Science Engineer
hidden68…
Director of Product Management
hidden68…
Chief Operations & Technology Officer at Trax Retail
hidden68…
Senior Product Manager at Trax

Board and Advisors

Revenue

Funding Rounds

RoundDateCapital RaisedValuationInvestors
November 2023
hidden$50M
1
April 2021
hidden$640M
$2.2B
4
June 2019
hidden$100M
$1.1B
4
June 2018
hidden$125M
$1B
2
May 2017
hidden$64M
$1.3B
1
January 2017
hidden$1…
1
May 2016
hidden$40M
1
November 2014
hidden$15M
1
January 2014
hidden$1…
$110M
July 2013
hidden$6.6M
May 2011
hidden$7M

Exits and M&A

Investors

InvestorInvestor TypeLocationPortfolio
hidden93176
Venture CapitalJapan28
hidden15…
Investment FirmUnited States11
hidden24…
Venture CapitalIsrael10
hidden79…
Venture CapitalUnited Kingdom8
hidden93734
Private EquityUnited States4
hidden93705
Corporate Venture CapitalJapan4
hidden13…
GovernmentSingapore3
hidden93940
CompanyScotland2
hidden73821
CompanySouth Africa1
hidden34…
PensionCanada1
hidden94081
Israel1

Research

Certifications & Approvals

AI Technology Stack

70
# AI Employees
We use AI for improving our own decision-making processes, for improving our products, and as a driver for new products. Internally, we leverage Time Series analysis (mostly Holt Winters Triple Exponential Smoothing or ARIMA) to predict the expected workload (images, analysis times and costs as well as identifying system performance issues (anomaly detection using GMM). AI is also ingrained in our products: we use non linear regression to predict our customer sales performance, Auto Encoders and NMF to create dense representation of outlets that are then fed into unsupervised clustering methods (often density based such as DBScan), and classification to build profiles of these outlets. Prediction results are often fed into planning and optimizing tools to generate concrete actions. These include heuristic search (A*, AKA œA-Star), Genetic Algorithms, and local search with simulated annealing.
Machine LearningArtificial IntelligenceComputer Vision
Amazon Web Services
A*AgglomerativeARIMAAuto EncodersBoltzman MachinesBoostingClusteringDBScanDecision TreesDensity EstimationGenetic AlgorithmsHolt-WintersK-MeansLocal SearchNaive Bayes ClassifiersNearest NeighborNeural NetworksNon-LinearNon-Negative Matrix FactorizationSimulated AnnealingSupport Vector Machines (SVM)t-SNE
CPUGPU
KerasScikit-LearnTensorFlow

Jobs

Pro Lite Subscription Required

Unlock all profile details

With a Pro Lite subscription, you can enjoy unlimited profile viewing with access to hidden details. Power your innovation efforts, uninterrupted.

$20/month

cancel anytime

Pro Lite includes:

Pro Subscription Required

View all verified emails

With a Pro subscription, you can enjoy unlimited profile viewing, export our entire database, and view verified email contacts. Power your innovation efforts, uninterrupted.

$50/month

cancel anytime

Pro includes:

StartupHub.ai, the hub of the AI startup ecosystem.

Add or Claim Your Profile

Submit the form below to add or claim an existing profile. Within 24 hours, we'll review your request and connect you to your existing profile for full editing.

Pro Lite Subscription Required

Unlock all search results

With a Pro Lite subscription, you can enjoy unlimited profile viewing. Power your innovation efforts, uninterrupted.

$20/month

cancel anytime

Pro Lite includes: