# Trax

**Source:** https://www.startuphub.ai/startups/trax
**Profile type:** Startup

> Trax provides computer vision solutions for retail, enabling brands and retailers to optimize in-store execution and enhance shopper experiences.

## About

Trax is a leading global provider of computer vision solutions and analytics for retail. Their platform helps consumer goods brands and retailers gain real-time insights into shelf conditions, optimize merchandising, and improve store execution to drive sales and enhance the shopper journey.

## Key facts

- **Slug:** trax
- **Website:** http://www.traxretail.com
- **Location:** Singapore, Singapore
- **Founded:** 2010-11-01 00:00:00
- **Employees:** 616
- **Operating status:** Active
- **Total funding:** $1.1B
- **Sectors / tags:** Retail, Visual Monitor, RetailTech, Computer Vision, Retail Analytics, In-Store Analytics, Merchandising Optimization, Shelf Monitoring, Consumer Goods, Enterprise Software, Image Recognition, AI Tool, Supply Chain
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/trax-retail/
  - Facebook: https://www.facebook.com/TraxRetailTech

## Frequently asked

### What does Trax do?

Trax is a leading global provider of computer vision solutions and analytics for retail. Their platform helps consumer goods brands and retailers gain real-time insights into shelf conditions, optimize merchandising, and improve store execution to drive sales and enhance the shopper journey.

### What is Trax's revenue?

StartupHub estimates Trax's annual revenue at $210.6M (range $111.8M to $379.9M, 69% confidence), based on comparable companies in the sector.

### What is Trax's valuation?

StartupHub estimates Trax's effective valuation at $1.5B (range $1.1B to $2.0B, 32% confidence), based on comparable companies in the sector.

### How much funding has Trax raised?

Trax has raised a total of $1.1B in funding. The most recent round on record is Debt.

### Where is Trax headquartered?

Trax is headquartered in Singapore, Singapore.

### When was Trax founded?

Trax was founded in 2010.

### What industry does Trax operate in?

Trax operates in Retail, Visual Monitor, RetailTech, Computer Vision, Retail Analytics, In-Store Analytics.

### How many employees does Trax have?

Trax has approximately 616 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Trax",
          "item": "https://www.startuphub.ai/startups/trax"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/trax#webpage",
      "url": "https://www.startuphub.ai/startups/trax",
      "name": "Trax - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Trax. Trax is a startup founded in 2010, operating in Retail and Visual Monitor. Trax provides computer vision solutions for retail, enabling brands and retailers to optimize in-store execution and enhance shopper experiences. Headquartered in Singapore, Singapore. The company has approximately 616 employees.",
      "dateModified": "2026-06-26T17:48:28.617+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/trax#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/trax#organization",
      "name": "Trax",
      "url": "http://www.traxretail.com",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/8e53c4e9-825d-45bf-9936-059ff07d5abf-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/8e53c4e9-825d-45bf-9936-059ff07d5abf-square.webp",
      "description": "This is the official profile of Trax. Trax is a startup founded in 2010, operating in Retail and Visual Monitor. Trax provides computer vision solutions for retail, enabling brands and retailers to optimize in-store execution and enhance shopper experiences. Headquartered in Singapore, Singapore. The company has approximately 616 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/trax-retail/",
        "https://www.facebook.com/TraxRetailTech",
        "https://www.startuphub.ai/startups/trax"
      ],
      "foundingDate": "2010-11-01 00:00:00",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 616
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Singapore",
        "addressCountry": "Singapore"
      },
      "knowsAbout": [
        "Retail",
        "Visual Monitor",
        "RetailTech",
        "Computer Vision",
        "Retail Analytics",
        "In-Store Analytics",
        "Merchandising Optimization",
        "Shelf Monitoring",
        "Consumer Goods",
        "Enterprise Software",
        "Image Recognition",
        "AI Tool",
        "Supply Chain"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/trax#profile-assessment",
      "name": "Trax - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/trax",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/8e53c4e9-825d-45bf-9936-059ff07d5abf-square.webp",
      "category": "Retail",
      "description": "This is the official profile of Trax. Trax is a startup founded in 2010, operating in Retail and Visual Monitor. Trax provides computer vision solutions for retail, enabling brands and retailers to optimize in-store execution and enhance shopper experiences. Headquartered in Singapore, Singapore. The company has approximately 616 employees. Agent Readiness score: 42/100. Full audit: https://www.startuphub.ai/startups/trax/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Trax"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-06-26",
        "name": "Trax - Profile Score 62/100",
        "reviewBody": "This is the official profile of Trax. Trax is a startup founded in 2010, operating in Retail and Visual Monitor. Trax provides computer vision solutions for retail, enabling brands and retailers to optimize in-store execution and enhance shopper experiences. Headquartered in Singapore, Singapore. The company has approximately 616 employees. Agent Readiness score: 42/100. Full audit: https://www.startuphub.ai/startups/trax/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 62,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```