Trackonomics
Active
Analytics Marketing
Machine Learning

Business Overview

DESCRIPTION

Trackonomics is a leading enterprise-level aggregation and automation platform for performance marketers. The company builds tools that allow businesses to extract the maximum value from affiliate marketing, by giving them data, insight and control. Working with many Fortune500 media publishing companies, Trackonomics is trusted as the only platform capable of providing the automation required by publishers in order to achieve scale – efficiently. It’s advanced platform provides data aggregation to consolidate reporting from more than 70 different affiliate networks and ad platforms. Dynamic link management allows publishers to build, scan and check affiliate links across different networks automatically, ensuring monetised affiliate links are active, resolve correctly, with up to date information. And for the first time, Funnel Relay links a publisher’s inbound traffic to affiliate sales, allowing publishers to optimise their traffic acquisition based on actual sales performance.

FOUNDED
January 2014
EMPLOYEES
14
BUSINESS MODEL
B2B
OFFERING TYPE
Software
TOTAL FUNDING
$1.4 Million
INVESTORS
SECTORS
Analytics Marketing

Funding Rounds

Date Announced

Funding Round

Amount Raised

Investors

January 2019
Seed
$1.4 M

AI Technology Stack

AI DESCRIPTION

We use machine learning and data science to help unlock real opportunities. Our prediction models will help you forecast performance across partners, seasons and markets. Our AI campaign simulators’ algorithms will help you predict the likelihood and costs of desired outcomes and scenarios.

AI APPLICATION
Vertical AI
AI TYPES
Machine Learning