Trackonomics

Affiliate Marketing, Analytics, Marketing
Machine Learning

Business Overview

Trackonomics is a leading enterprise-level aggregation and automation platform for performance marketers. The company builds tools that allow businesses to extract the maximum value from affiliate marketing, by giving them data, insight and control. Working with many Fortune500 media publishing companies, Trackonomics is trusted as the only platform capable of providing the automation required by publishers in order to achieve scale – efficiently. It’s advanced platform provides data aggregation to consolidate reporting from more than 70 different affiliate networks and ad platforms. Dynamic link management allows publishers to build, scan and check affiliate links across different networks automatically, ensuring monetised affiliate links are active, resolve correctly, with up to date information. And for the first time, Funnel Relay links a publisher’s inbound traffic to affiliate sales, allowing publishers to optimise their traffic acquisition based on actual sales performance.

Operating Status
Acquired
Founded
January 2014
Employees
14
Business model
B2B
Offering type
Software
Funding stage
Seed
Business stage
Launched
Revenue status
Revenue Generating
Total funding
$1.4 Million
Investors
Sectors
Affiliate Marketing, Analytics, Marketing

Founders

Trackonomics
Hanan Maayan
CEO
Trackonomics
Kfir Barnea
COO

Funding Rounds

New wpDataTable

Date Announced

Funding Round

Amount Raised

Investors

January 2019
Seed
$1.4 M

Exit Events and Acquisitions

Date Announced

Transaction

Consideration

Target

Acquirer

March 2021
Acquisition
Trackonomics
Impact

AI Technology Stack

AI Description

We use machine learning and data science to help unlock real opportunities. Our prediction models will help you forecast performance across partners, seasons and markets. Our AI campaign simulators’ algorithms will help you predict the likelihood and costs of desired outcomes and scenarios.

AI application
Vertical AI
AI types
Machine Learning

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