# Toys"R"Us

**Source:** https://www.startuphub.ai/startups/toys-r-us
**Profile type:** Startup

> Iconic toy, clothing, and baby product retailer making a comeback through various retail formats.

## About

Toys"R"Us is an e-commerce platform offering a wide selection of toys, games, and more for children of all ages. Customers can shop by age, category, or brand, with popular sections including action figures, arts and crafts, building sets, dolls, and educational toys. The website also features new and trending items, with free shipping available on orders over $49.

## Key facts

- **Slug:** toys-r-us
- **Website:** https://www.toysrus.com/
- **Location:** Parsippany, United States
- **Founded:** 1948-01-01
- **Operating status:** Active
- **Total funding:** $4M
- **Sectors / tags:** Retail, Toys, Baby Products, Children's Apparel
- **Social:**
  - Twitter: https://x.com/ToysRUs
  - Facebook: https://www.facebook.com/ToysRUs/

## Frequently asked

### What does Toys"R"Us do?

Toys"R"Us is an e-commerce platform offering a wide selection of toys, games, and more for children of all ages. Customers can shop by age, category, or brand, with popular sections including action figures, arts and crafts, building sets, dolls, and educational toys. The website also features new and trending items, with free shipping available on orders over $49.

### What is Toys"R"Us's revenue?

StartupHub estimates Toys"R"Us's annual revenue at $1.6M (range $862K to $2.3M, 29% confidence), based on comparable companies in the sector.

### What is Toys"R"Us's valuation?

StartupHub estimates Toys"R"Us's effective valuation at $73.3B (range $24.2B to $123.2B, 50% confidence), based on comparable companies in the sector.

### How much funding has Toys"R"Us raised?

Toys"R"Us has raised a total of $4M in funding. The most recent round on record is Debt.

### Where is Toys"R"Us headquartered?

Toys"R"Us is headquartered in Parsippany, United States.

### When was Toys"R"Us founded?

Toys"R"Us was founded in 1948.

### What industry does Toys"R"Us operate in?

Toys"R"Us operates in Retail, Toys, Baby Products, Children's Apparel.

## JSON-LD

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