# Too Faced Cosmetics

**Source:** https://www.startuphub.ai/startups/too-faced-cosmetics
**Profile type:** Startup

> Playful, cruelty-free makeup and skincare brand known for innovative formulas and vibrant branding.

## About

Founded in 1998, Too Faced Cosmetics is a beauty brand that manufactures and retails a wide range of makeup and skincare products. Known for its playful branding and innovative formulas, the company aims to inject joy into the beauty industry and empower women. Too Faced was acquired by The Estée Lauder Companies in 2016.

## Key facts

- **Slug:** too-faced-cosmetics
- **Website:** https://www.toofaced.com/
- **Location:** Irvine, United States
- **Founded:** 1998-01-01
- **Operating status:** Active
- **Sectors / tags:** Cosmetics & Perfumes Manufacturing, Consumer App, E-commerce, Beauty, Skincare, Makeup
- **Social:**
  - Facebook: https://www.facebook.com/toofaced

## Frequently asked

### What does Too Faced Cosmetics do?

Founded in 1998, Too Faced Cosmetics is a beauty brand that manufactures and retails a wide range of makeup and skincare products. Known for its playful branding and innovative formulas, the company aims to inject joy into the beauty industry and empower women. Too Faced was acquired by The Estée Lauder Companies in 2016.

### Where is Too Faced Cosmetics headquartered?

Too Faced Cosmetics is headquartered in Irvine, United States.

### When was Too Faced Cosmetics founded?

Too Faced Cosmetics was founded in 1998.

### What industry does Too Faced Cosmetics operate in?

Too Faced Cosmetics operates in Cosmetics & Perfumes Manufacturing, Consumer App, E-commerce, Beauty, Skincare, Makeup.

### What is Too Faced Cosmetics's valuation?

StartupHub estimates Too Faced Cosmetics's effective valuation at $441.6M (range $309.1M to $574.1M, 40% confidence), based on comparable companies in the sector.

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