# The Trade Desk

**Source:** https://www.startuphub.ai/startups/the-trade-desk
**Profile type:** Startup

> A technology company providing a self-service platform for advertisers to buy and manage digital advertising.

## About

The Trade Desk is the largest independent demand-side platform (DSP) globally. It offers a cloud-based, self-service platform enabling advertisers and agencies to manage and optimize programmatic digital advertising campaigns across various channels, leveraging data analytics and AI for personalization.

## Key facts

- **Slug:** the-trade-desk
- **Website:** https://www.thetradedesk.com/
- **Location:** Ventura, United States
- **Founded:** 2009-11-01
- **Employees:** 4732
- **Operating status:** Active
- **Total funding:** $526M
- **Sectors / tags:** Connected TV (CTV), AdTech, Enterprise Software, Data-Driven Marketing, Marketing Technology, Programmatic Advertising, Digital Advertising, Omnichannel Advertising, Demand-Side Platform (DSP), AdTech Platform, Demand-Side Platform, Data Analytics, AI-Driven Advertising
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/the-trade-desk
  - Twitter: https://x.com/TheTradeDesk
  - Facebook: https://www.facebook.com/TheTradeDesk

## Frequently asked

### What does The Trade Desk do?

The Trade Desk is the largest independent demand-side platform (DSP) globally. It offers a cloud-based, self-service platform enabling advertisers and agencies to manage and optimize programmatic digital advertising campaigns across various channels, leveraging data analytics and AI for personalization.

### How much funding has The Trade Desk raised?

The Trade Desk has raised a total of $526M in funding. The most recent round on record is IPO.

### Where is The Trade Desk headquartered?

The Trade Desk is headquartered in Ventura, United States.

### When was The Trade Desk founded?

The Trade Desk was founded in 2009.

### What industry does The Trade Desk operate in?

The Trade Desk operates in Connected TV (CTV), AdTech, Enterprise Software, Data-Driven Marketing, Marketing Technology, Programmatic Advertising.

### How many employees does The Trade Desk have?

The Trade Desk has approximately 4732 people on record.

### What is The Trade Desk's valuation?

StartupHub estimates The Trade Desk's effective valuation at $616.0M (range $431.2M to $800.8M, 25% confidence), based on comparable companies in the sector.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "The Trade Desk",
          "item": "https://www.startuphub.ai/startups/the-trade-desk"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/the-trade-desk#webpage",
      "url": "https://www.startuphub.ai/startups/the-trade-desk",
      "name": "The Trade Desk - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of The Trade Desk. The Trade Desk is a startup founded in 2009, operating in Connected TV (CTV) and AdTech. A technology company providing a self-service platform for advertisers to buy and manage digital advertising. Headquartered in Ventura, United States. The company has approximately 4732 employees.",
      "dateModified": "2026-05-23T20:44:22.581+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/the-trade-desk#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/the-trade-desk#organization",
      "name": "The Trade Desk",
      "url": "https://www.thetradedesk.com/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/07efd670-ebdf-403d-b2e6-9cc09d27f914-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/07efd670-ebdf-403d-b2e6-9cc09d27f914-square.webp",
      "description": "This is the official profile of The Trade Desk. The Trade Desk is a startup founded in 2009, operating in Connected TV (CTV) and AdTech. A technology company providing a self-service platform for advertisers to buy and manage digital advertising. Headquartered in Ventura, United States. The company has approximately 4732 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/the-trade-desk",
        "https://x.com/TheTradeDesk",
        "https://www.facebook.com/TheTradeDesk",
        "https://www.startuphub.ai/startups/the-trade-desk"
      ],
      "foundingDate": "2009-11-01",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 4732
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Ventura",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "Connected TV (CTV)",
        "AdTech",
        "Enterprise Software",
        "Data-Driven Marketing",
        "Marketing Technology",
        "Programmatic Advertising",
        "Digital Advertising",
        "Omnichannel Advertising",
        "Demand-Side Platform (DSP)",
        "AdTech Platform",
        "Demand-Side Platform",
        "Data Analytics",
        "AI-Driven Advertising"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/the-trade-desk#profile-assessment",
      "name": "The Trade Desk - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/the-trade-desk",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/07efd670-ebdf-403d-b2e6-9cc09d27f914-square.webp",
      "category": "Connected TV (CTV)",
      "description": "This is the official profile of The Trade Desk. The Trade Desk is a startup founded in 2009, operating in Connected TV (CTV) and AdTech. A technology company providing a self-service platform for advertisers to buy and manage digital advertising. Headquartered in Ventura, United States. The company has approximately 4732 employees. Agent Readiness score: 24/100. Full audit: https://www.startuphub.ai/startups/the-trade-desk/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "The Trade Desk"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-05-23",
        "name": "The Trade Desk - Profile Score 74/100",
        "reviewBody": "This is the official profile of The Trade Desk. The Trade Desk is a startup founded in 2009, operating in Connected TV (CTV) and AdTech. A technology company providing a self-service platform for advertisers to buy and manage digital advertising. Headquartered in Ventura, United States. The company has approximately 4732 employees. Agent Readiness score: 24/100. Full audit: https://www.startuphub.ai/startups/the-trade-desk/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 74,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```
