# The RealReal

**Source:** https://www.startuphub.ai/startups/the-realreal
**Profile type:** Startup

> Online marketplace for authenticated pre-owned luxury fashion, jewelry, watches, and art.

## About

The RealReal is a leading online marketplace for authenticated pre-owned luxury goods. It operates on a full-service consignment model, handling authentication, pricing, photography, listing, shipping, and customer service to extend the lifecycle of luxury items and promote a more sustainable approach to fashion.

## Key facts

- **Slug:** the-realreal
- **Website:** https://www.therealreal.com/
- **Location:** Secaucus, United States
- **Founded:** 2011-03-01
- **Operating status:** Active
- **Total funding:** $544M
- **Sectors / tags:** E-commerce, Marketplace, Luxury Goods, Fashion Tech, Circular Economy, Sustainability, Authentication Services
- **Social:**
  - Twitter: https://twitter.com/therealreal
  - Facebook: https://www.facebook.com/TheRealRealPage

## Frequently asked

### What does The RealReal do?

The RealReal is a leading online marketplace for authenticated pre-owned luxury goods. It operates on a full-service consignment model, handling authentication, pricing, photography, listing, shipping, and customer service to extend the lifecycle of luxury items and promote a more sustainable approach to fashion.

### What is The RealReal's revenue?

StartupHub estimates The RealReal's annual revenue at $919.2M (range $478.0M to $1.7B, 45% confidence), based on comparable companies in the sector.

### What is The RealReal's valuation?

StartupHub estimates The RealReal's effective valuation at $1.8B (range $912.0M to $3.6B, 43% confidence), based on comparable companies in the sector.

### How much funding has The RealReal raised?

The RealReal has raised a total of $544M in funding. The most recent round on record is IPO.

### Where is The RealReal headquartered?

The RealReal is headquartered in Secaucus, United States.

### When was The RealReal founded?

The RealReal was founded in 2011.

### What industry does The RealReal operate in?

The RealReal operates in E-commerce, Marketplace, Luxury Goods, Fashion Tech, Circular Economy, Sustainability.

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